Do TLDs even matter? I'm working on building a professional blog, and although a .dev TLD seems appropriate, using a cheaper one like .co or .be, or even .io seems functionally identical and a lot less costly. Paying hundreds or thousands for .dev seems like paying for pure vanity. Is it going to help people reach your site? I kinda doubt it. Will Google use it to index your site differently? Maybe, but I dunno. I ho…
.dev is only prohibitively expensive during the pre-sale. After Feb 28, there will be no extra charge ($0 one-time fee).
To save some clicks (in addition to the $12/year):
Feb 19: $11.5k
Feb 20: $3.5k
Feb 21: $1150
Feb 22-24: $350
Feb 25-27: $125
After the 27th you only have to pay the normal $12/year rate.