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The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

9to5mac.com

101–109 of 109 posts

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#101

Earlier quoted context omitted.

Size is a big feature though.

again, that's the whole point of the article - the MacBook/air/pro lineup is all about upsells, and they've managed to convert "smaller" into one of those upsells, where the 11" air used to be the cheapest model.

I get the article's point -- no arguments there. But calling the macbook "an inferior machine at a higher price" seems kind of a stretch IMO.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#102
post #41
post #31

Earlier quoted context omitted.

I completely agree. I've been using MacBook Air mid 2013 for the last 5 years and it's a great laptop. Now I'm considering buying a new one, and Airs just don't make sense for me anymore. In Singapore the difference in price between cheapest Air and cheapest Pro is less than SG$100 (US$70). The only advantage of Air is longer battery life, but that's it. I think at this point the Air series should be merged with MacB…

> The only advantage of Air is longer battery life And less weight. (I was going to say "and less volume", but one end of the Air is actually thicker than the MBP, so overall volume might not be that different in the end - even though it does look smaller.)

I wanted to add this, but the difference is so small now (Air is 120gram / 0.27 pound lighter) that I don't think it is really any advantage

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#103

Earlier quoted context omitted.

>and I couldn’t be happier. Even with the keyboard? May I ask how fast you type (roughly) and whether you use it much for text input (such as emails) or programming?

Keyboard is definitely fine. I don't notice any issue with it when I travel and am forced to type on it. But in general, I don't type on the Macbook when I travel. I usually have an ergo set up with a portable keyboard and touch pad and laptop stand. Portable Apple Keyboard: http://a.co/d/4mKQqL1 Portable Apple Touchpad: http://a.co/d/acoXyuK Portable Laptop Stand: http://a.co/d/2GSLqIa

did you use previous generations of macbook (before the butterfly keyboard was introduced) such as 2012? how does it compare?

I find it odd that you say it's fine if you're "forced to" use it, like your standard for a laptop keyboard isn't one that you should be able to use regularly (and you mention bringing your own). was wondering why you have this attitude...

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#104

Earlier quoted context omitted.

Keyboard is definitely fine. I don't notice any issue with it when I travel and am forced to type on it. But in general, I don't type on the Macbook when I travel. I usually have an ergo set up with a portable keyboard and touch pad and laptop stand. Portable Apple Keyboard: http://a.co/d/4mKQqL1 Portable Apple Touchpad: http://a.co/d/acoXyuK Portable Laptop Stand: http://a.co/d/2GSLqIa

did you use previous generations of macbook (before the butterfly keyboard was introduced) such as 2012? how does it compare? I find it odd that you say it's fine if you're "forced to" use it, like your standard for a laptop keyboard isn't one that you should be able to use regularly (and you mention bringing your own). was wondering why you have this attitude...

I've had all generations of keyboards on multiple machines going back to the 1st gen Macbook Pro (early 2008).

I type just as fast on the butterfly mechanism as any other, a consistent 90wpm with no mistakes and scattershot up to about 130 wpm during programming. I've been at this speed for about 2 decades now, going all the way back to using a vintage model M keyboard, an AEII keyboard, etc.

I sometimes go back and forth between my newer MBPs and a 2014 I still have. It takes about an hour of adjustment to get my speed up when switching.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#105

Earlier quoted context omitted.

did you use previous generations of macbook (before the butterfly keyboard was introduced) such as 2012? how does it compare? I find it odd that you say it's fine if you're "forced to" use it, like your standard for a laptop keyboard isn't one that you should be able to use regularly (and you mention bringing your own). was wondering why you have this attitude...

I've had all generations of keyboards on multiple machines going back to the 1st gen Macbook Pro (early 2008). I type just as fast on the butterfly mechanism as any other, a consistent 90wpm with no mistakes and scattershot up to about 130 wpm during programming. I've been at this speed for about 2 decades now, going all the way back to using a vintage model M keyboard, an AEII keyboard, etc. I sometimes go back and…

Thanks for this detailed info. (I type at similar speeds as you.) So when you use the butterfly keyboard at a cafe for example, is your initial feeling a bit of frustration (ah this again), since you did use the expression "forced to use it"...

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#106
post #73

The Macbook and iPhone lines are really mature. They've both been around for a decade now, Apple is doing a good job of continuing to squeeze the juice out of these fruits and these sort of strategies are textbook when it comes to executing on a mature product line. I think Apple's biggest question is what's next? The Apple Watch is really starting to hit's its groove and I think within the next few years will become…

All of their hardware are mature, what’s next need to be the software. iOS is way too limited for what the hardware can do. macOS is way too slow compared to what Windows feels like on the same Mac hardware. They need to focus on the software right now.

> macOS is way too slow compared to what Windows feels like on the same Mac hardware.

What are you smoking?

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#107

Earlier quoted context omitted.

I've had all generations of keyboards on multiple machines going back to the 1st gen Macbook Pro (early 2008). I type just as fast on the butterfly mechanism as any other, a consistent 90wpm with no mistakes and scattershot up to about 130 wpm during programming. I've been at this speed for about 2 decades now, going all the way back to using a vintage model M keyboard, an AEII keyboard, etc. I sometimes go back and…

Thanks for this detailed info. (I type at similar speeds as you.) So when you use the butterfly keyboard at a cafe for example, is your initial feeling a bit of frustration (ah this again), since you did use the expression "forced to use it"...

I don't really have much of a preference TBH. That slightly less action actually translates into a bit less work... my touch lightens and my fingers move less. I don't think I could live with the 1st gen used on the original 12" Macbooks though.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#108
post #19

Earlier quoted context omitted.

Is this a trick question? If you are in the market for a smaller than 13” computer then that’s that.

I have a GPD pocket I carry around, so Macs aren't the only one.

You are right, I should have specified that this only applies if what you want is a Mac.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#109

Earlier quoted context omitted.

All of their hardware are mature, what’s next need to be the software. iOS is way too limited for what the hardware can do. macOS is way too slow compared to what Windows feels like on the same Mac hardware. They need to focus on the software right now.

> macOS is way too slow compared to what Windows feels like on the same Mac hardware. What are you smoking?

Nothing? What's the problem?

I have Windows running via Bootcamp on the same Mac and Windows feels much faster than macOS at opening stuff. Even faster than I disable animations.

Just because you don't see it, doesn't mean I don't. I know for sure I'm not the only one seeing it.

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