I deal with this with one of the web sites I maintain. I think, as noted in the article, that it seems Google sometimes uses names from advertisements as if they are canonical. In my case, the city in question puts out a very specific, very legally defined map of each neighborhood, and has for more than a century. But real estate agents make up names for the neighborhoods, or fudge the boundaries to improve selling p…
What makes the maps that the city makes up better than the ones that the real estate agents make up? If people are using the latter to determine where to live, doesn't that define a neighborhood?
Improvement projects are also designated by neighborhood, long term planning and resource allocation is on a per-neighborhood basis.