Earlier quoted context omitted.
China has a population of 1+ billion who are firewalled both by network access and by language. European citizens have better English proficiency and no great firewall, hence the transaction barriers to consuming global services are easier. I’m afraid you have to be globally competitive unless the EU wants a Great Firewall.
>European citizens have better English proficiency "better" yes, but not good enough to make American products successful unless they are translated
It's a lot easier for a Western business to translate their UI to German or French, than it is to Chinese or Japanese. Input methods alone are an issue that calls for interaction UX to be designed differently.