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How to get your first 100k active users

blog.winnie.com

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Re: How to get your first 100k active users

#101

Post by mherdeg »

annekate wrote: post #32
mkalygin wrote: post #25

This is very interesting strategy. Thanks for the good article. Could you elaborate on the content-growth strategy? I'm really curious since in some business ideas I'm usually stuck with "chicken and egg" kind of problem. I believe there is no universal strategy here, but what worked for you except this special onboarding flow for users in new markets?

It's in the article. Provide the supply yourself (content) while you build demand (users). Do things that don't scale. One specific example is that we saw a lot of demand for information on child care, so we researched over 5000 local daycares & preschools and created very comprehensive pages for all of them. This sounds like a lot of work but it actually wasn't that bad. Once we had done that we were instantly the b…

Cool, when do you expect to gather daycare data outside the Bay Area? I see one total daycare listed in my ZIP code (in the Boston area) and the search results page doesn't say anything like "we know this is a tiny number of listings, sign up here to be notified when we reach your area" (at https://winnie.com/search?category=childcare&near=[zip] ).

Re: How to get your first 100k active users

#102

Post by inimino »

soared wrote: post #85
danielskogly wrote: post #23

This evening we got our 171st user for our wishlist-service. When we launched it 1 year ago we tried to get it out on different channels like Reddit and HN without much success, while we _did_ see success in just talking about it to friends and family, and had just over 100 users in January this year. Since then, we've done close to zero marketing, and it's been amazing to see new signups, wishlists and items being c…

My god put google analytics on that site.. how do you even run a site without any analytics?

People were doing analytics on their own server-side data before Google even existed.

Re: How to get your first 100k active users

#103

Post by subirm »

Great post. We just got out of stealth and have launched a site that makes it easy for retail investors to discover market structure in real time - https://raveanalytics.com .We could definitely use some of the advice here to fuel our growth.

Going native on the mobile and email is something we are already working on. The advice about focusing on the demand side first is really interesting too.Network effect is great but its easier said than done and really hard to get it going.

Re: How to get your first 100k active users

#104

Post by Vinnl »

danielskogly wrote: post #42
adventured wrote: post #31

Earlier quoted context omitted.

I have a suggestion for wishy (if you're not doing this already of course). Extract out the most popular items that people are sharing (no identifying information connected, only extract out super items that you can identify well, like "Wonder Woman on blu ray"), or similarly build your own curated lists based on what's popular right now (eg a new PS4 game). Build some categories that they belong to ("video games" or…

We aren't doing this, and we definitively should! I've added this to the todo-list, and will work towards having manually curated lists up first, and try to make it a bit more automatic when we have a bigger user mass. Can't give you a specific date for implementing this, as Wishy.gift is both a sideproject and - at least for now - very seasonal (36 of the 53 new users since March signed up in November/December), but…

One even smaller suggestion: in "Your friends and family can check of which items they are getting,", the word "of" should be "off" :)

Re: How to get your first 100k active users

#105

Post by danielskogly »

nemuri wrote: post #67
danielskogly wrote: post #44

Earlier quoted context omitted.

That's the one! Any feedback and suggestions are appreciated!

On the landing page below "share it", "check of" should be "check off".

It's been like that for a whole year without anyone noticing - or at least without anyone telling us. Thank you for doing so!

Fixed in next build :)

Re: How to get your first 100k active users

#106

Post by danielskogly »

Vinnl wrote: post #104
danielskogly wrote: post #42

Earlier quoted context omitted.

We aren't doing this, and we definitively should! I've added this to the todo-list, and will work towards having manually curated lists up first, and try to make it a bit more automatic when we have a bigger user mass. Can't give you a specific date for implementing this, as Wishy.gift is both a sideproject and - at least for now - very seasonal (36 of the 53 new users since March signed up in November/December), but…

One even smaller suggestion: in "Your friends and family can check of which items they are getting,", the word "of" should be "off" :)

Appreciate it! Fixed in next build!

Re: How to get your first 100k active users

#107

Post by danielskogly »

s3cur3 wrote: post #92
danielskogly wrote: post #44

Earlier quoted context omitted.

That's the one! Any feedback and suggestions are appreciated!

Just a friendly heads up (love the idea!)... clicking "Why Facebook?" works on Chrome, but not Safari (I'm on Safari 11, macOS 10.13.1).

Thank you for letting me know! I'll have a look at this as soon as I get my hands on a mac!

Re: How to get your first 100k active users

#108

Post by subirm »

Great post. We just got out of stealth - https://raveanalytics.com .We enable retail investors to discover market structure in real time. This is good advice for us to keep up our growth. We are already working on a native experience and email.The part about the network effects is quite interesting too. Its really hard to get network effects going.Makes sense to focus on the demand side first.

Re: How to get your first 100k active users

#109

Post by danielskogly »

BukhariH wrote: post #54
danielskogly wrote: post #44

Earlier quoted context omitted.

That's the one! Any feedback and suggestions are appreciated!

Usually landing pages for early stage products tend to be iffy but you've killed it honestly! I got what your product was in 10 secs. What would be awesome is a link to a demo wishlist!

Thank you for those awesome words!

A demo wishlist is a great idea, perhaps with the ability to switch between how the creator sees the list and how others do?

Really appreciate the suggestion, will be adding this!

Re: How to get your first 100k active users

#110

Post by ohtwenty »

danielskogly wrote: post #105
nemuri wrote: post #67

Earlier quoted context omitted.

On the landing page below "share it", "check of" should be "check off".

It's been like that for a whole year without anyone noticing - or at least without anyone telling us. Thank you for doing so! Fixed in next build :)

I'm liking how it looks, but, at least on mobile, I'm not able to find a list of features. I don't know if my behaviour is typical but on most sites that means I move on to find a similar site that does include a feature list.

For example, it was recently sinterklaas (Dutch holiday with a tradition of randomizing who gets who gifts) so someone in the family set up a list on https://www.lootjestrekken.nl/. That way everyone got an email, as soon as you clicked 'OK' on that email you're able to make a wishlist, ask questions to the group, ask anonymous questions to the person you're meant to buy for, etc.

I guess what I'm asking is, without having to watch some videos (it's quicker to hit next result on Google) how can I know how your product works? I see right away it's vaguely what I'm looking for, but as you can tell I've got specific demands, and I don't think I'm the only one. So how can I know it's exactly what I'm looking for?

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