Earlier quoted context omitted.
> there's zero brand recognition Really? I was going to take the opposite perspective and say celebrity and name recognition goes a long way, irrespective of actual success... I always hear the "Essential" brand name brought up now whenever Apple, Samsung, etc are mentioned. Even in the non-tech news sites. Which is funny to consider given their sales count.
As someone who frequents many tech sites I can't remember hearing the name "Essential" in relation to phones before today. I don't know what sites you frequent, but they're apparently different than Hacker News, Ars, or even Slashdot.
It was mentioned in passing as if it was a known competitor.
Note: I never complain about downvotes, but I'm confused why it's -4, do people think I'm lying? Although my comment is not yet grey, which means they were all newbie members.
I didn't say see it in any particular Tech blogs such as Ars, maybe I should have made that clear...