Earlier quoted context omitted.
Wait what, would they expose the raw SSD pci device to your vm? What's stopping you from scraping all the leftover data from the previous customer?
I've seen some hints that GCE uses NVMe emulation not PCI passthrough. This would allow the hypervisor to implement features like live migration.
If one were to look at storage, specifically, the move to 4k block sizes would seem like a particular boon in terms of increasing the volume of data covered by any given IOP.