HEIF already exists as a standard [1] with comparable compression [2]. What does Pik hope to do better? (And please don't say "patent free" unless you are certain Pik will not infringe on those same patents) [1] https://en.wikipedia.org/wiki/High_Efficiency_Image_File_For... [2] https://nokiatech.github.io/heif/technical.html
HEVC/HEIF: Absolutely can't use because patents. Pik: Maybe can't use because patents.
Pik has potential to be useful, HEVC does not.