> After being informed of IBM's hundreds of millions in yearly patent revenue, CEO Steve Jobs authorized a change in FireWire's licensing policy. Apple would now charge a fee of $1 per port. (So if a device has two ports, that's $2 per unit.)...Intel sent its CTO to talk to Jobs about the change, but the meeting went badly. Intel decided to withdraw its support for FireWire—to pull the plug on efforts to build FireWi…
I'm not sure I agree - at least they didn't fight each other for a few years and eventually both get passed up, like the 56k modem chip fiasco. Apple moved forward and still did OK. They might have "lost", but they also avoided a protracted and potentially self-defeating fight.
Apple might have done OK, but they killed a technical specification that was already present in thousands (millions) of users' devices, and that hundreds of other companies had invested in as the best way forward (technically it remains superior to USB).