Earlier quoted context omitted.
> There are non-bogus ICOs Where?
The Civic ICO struck me as a sincere attempt at using an ICO for actual not-intrinsically-fraudulent fundraising. Their product is still a weird misapplied but-with-blockchain idea that I can't see how it'll work, but the ICO itself didn't make me go "wtf".
I can not speak for every jurisdiction of the world, but I believe any lawyer would advise against marketing non-securities as investment if you want to stay out of jail.
Civic specifically has absolutely no use for a token. The service they offer would look completely identical without the token. I believe the official explanation why they did anyway it was to "harness the enthusiasm of the community" or something like it.
Since the Civic token is completely dysfunctional without Civic the company providing the underlying service, it is also unnecessarily expensive and complicated to use a blockchain for storage. That they have a procedure where they can restore your keys should you lose them should be enough to raise questions.
While the public blockchain is an innovation that I believe will have important use cases going forward, it is absolutely clear to me that this is a golddigger era for scams, and the shift from altcoins to tokens have lowered the signal-to-noise ratio even further. I have yet to see an ICO that was not useless, bordering on fraudulent (which is a word that should not get used too lightly), so I would be genuinely curious to see one that is not.