"DevOps Engineer" is simply just title inflation. In 2017, there's literally _no_ difference between the outcomes expected from a "Systems Engineer" and a "DevOps Engineer" - both are expected to produce HA, Automated, Well Documented Infrastructure, to allow developers to run their code. Anyone not doing that is just a _bad_ "Systems Engineer" Developers don't call themselves "Agile Developers" because they started…
If shipping shit yesterday is the only goal your developers have in mind, they really can't expect quality Systems Engineering. They need to recognize that Systems Engineering is very much Engineering in the same sense as development and sometimes it can be just as if not more difficult and intellectually demanding especially in the face of such social pressures. Everyone needs to be on the same page.
Hence the need for such a culture and probably for an elevated title. I speak as someone who's worked in both roles and who's never read The Phoenix Project (tbqh).