Is there a word for that slightly scummy, uncomfortable feeling you're left with after reading a particularly empty piece of marketing drivel?
If it exists, its German.
The Leaked Fyre Festival Pitch Deck Is Beyond Parody
101–110 of 127 posts
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#102Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#103Earlier quoted context omitted.
How about by the fact that it the marketing plan worked, the hype was there, and the tickets sold out?
Couldn't you say the same thing about homeopathy?
Which is obviously a viable business model. I ludicrously dishonest and insane one, but it makes money.
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#104If it had not been a complete and utter failure, the pitch deck would have been just another unremarkable example of marketing/PR fluffery, and wouldn't have been worth commenting on. Doesn't look any different from media marketing I've seen for things that were successful.
If you're looking for BS marketing-speak this is amateur work. Want to see the pros? Sit back and watch Arnell take it (and Pepsi) to the next level: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... . There's literally a slide that references "light path with gravitational pull" -> "gravitational pull of Pepsi", "relativity of space and time" -> "Pepsi aisle." Or the slide referencing the expansion of…
Ironically, that slideshow PDF just about made my laptop's fan explode.
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#105An insider who saw the failure coming (includes a promo video also like parody) ... http://nymag.com/thecut/2017/04/fyre-festival-exumas-bahamas...
On Wednesday, Ja Rule arrived for a “site visit.” I don’t know if he actually visited the “site” but he did spend a lot of time on a yacht, according to his Instagram. Meanwhile the event planners were holed up indoors putting together a game plan and a budget. With so little having been prepared ahead of time, the official verdict was that it would take $50 million to pull off. Planners also warned that it would be…
> “Let’s just do it and be legends, man.”
Well, mission accomplished I suppose.
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#106Earlier quoted context omitted.
If you're looking for BS marketing-speak this is amateur work. Want to see the pros? Sit back and watch Arnell take it (and Pepsi) to the next level: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... . There's literally a slide that references "light path with gravitational pull" -> "gravitational pull of Pepsi", "relativity of space and time" -> "Pepsi aisle." Or the slide referencing the expansion of…
I had totally forgotten about this. I'm still not sure if it's a joke or not. The fact that this cost 1M is what takes all the fun out of it. My guess is a mid-level designer scratched something out in a few weeks and then they said: well, shit; we need to make it look like we spent a lot of money and time on this. Get some nerds in here and have them write down some geometry phrases. It's actually depressing once yo…
I actually find the 1M part to be the most funny.
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#107Earlier quoted context omitted.
If you're looking for BS marketing-speak this is amateur work. Want to see the pros? Sit back and watch Arnell take it (and Pepsi) to the next level: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... . There's literally a slide that references "light path with gravitational pull" -> "gravitational pull of Pepsi", "relativity of space and time" -> "Pepsi aisle." Or the slide referencing the expansion of…
If you have anything else remotely this funny could you please share it, I am having convulsions
Please, for the sake of this person's well-being, don't share any more slides!
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#108Earlier quoted context omitted.
I think HN just has a low tolerance for willful incompetence, especially when charging gigantic fees to the consumer. As has been pointed out by other articles, despite many warning signs that this festival would be impossible to pull off as advertised, the organizers continued to crank the hype machines into turbo mode while slurping up cash from consumers till the last minute. It's a scam.
Well if you think about the fact that almost every startup that goes through YC raises probably $1M+ after demo day, and 9 out of 10 investments likely to lose, but hey move fast and break things as long as it's not a concert for rich people. In fact your comment could just as well be about many "unicorns" in tech who seem far more than willfully incompetant (e.g. Theranos; Uber); or according to who you ask Etherium…
9 out of 10 investments likely to lose
That's true of startups in general but not true of startups that goes through YC. The success rate of YC startups is far higher than normal.
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#109The post states they sought $25M in funding. Curious to know if they were successful in closing that amount.
I'm curious about that too. They must have gotten close or raised all of it, as they actually attempted to have the event.
Didn't they raise a lot of cash by selling tickets at absurd prices and still not have the funds to achieve details like paying artists and providing the standard of accommodation they promised?
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#110Never mind the non-ironic use of the "ideate" and "brand synergy" and multiple pages of Instagram influencers, the thing which should have raised alarm bells is that a large leadership team appears to not include a single person responsible for logistics. I realise marketing matters for these things, but when your product is an overseas music festival, you probably want to be emphasising people's responsibilities for overseeing the assembly of the venue, flights and accommodation, permits, security, contractors' responsibilities etc ahead of the front end developer for the website. I don't you need the benefit of hindsight to see the former might be a bigger challenge