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Juicero May Be Feeling the Squeeze

bloomberg.com

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Re: Juicero May Be Feeling the Squeeze

#101

Post by nommm-nommm »

protomyth wrote: post #84
Pigo wrote: post #77

Earlier quoted context omitted.

I really hate what those machines have done to coffee. It's difficult to explain to people at work, family, and friends how they paid a premium to be overcharged and produce extra waste without coming off like a jerk. I miss getting up from my machine and filling my mug with a regular coffee pot.

They do have one nice advantage over the office or home coffee pot, forgetful people and no warming surface. It does prevent some fires because you have people who forget the basic things.

If that's such a concern a weight sensor with automatic shutoff would be much cheaper and just as effective. My $20 pot has an automatic timed shutoff.

Re: Juicero May Be Feeling the Squeeze

#102

Post by DerpyBaby123 »

aresant wrote: post #46

"Reporters were able to wring 7.5 ounces of juice in a minute and a half. The machine yielded 8 ounces in about two minutes. . . The company sells produce packs for $5 to $8 . . ." - So the machine is 6%, give or take, more efficient than hand. If I'm serving two juices a day during weekdays for me and spouse at average cost of $6.5/unit that's $0.78/day, $3.90/week, say I do this 50 weeks a year so $195 in juice rec…

I know you're being facetious, but the machine is actually slower than doing it by hand.

Re: Juicero May Be Feeling the Squeeze

#103

Post by bgutierrez »

tdeck wrote: post #34

I don't understand this product at all. If you're willing to buy a pack of prepared juice, why not just buy a bottle of juice instead?

I read that vitamins in juice break down over time rather quickly. Juicero is supposed to be as fresh as possible, and therefore be nutritious and taste better than anything in a bottle.

I can't speak to the actual differences, though. I'm not really a juice person unless rum or tequila is involved.

Re: Juicero May Be Feeling the Squeeze

#104

Post by dragonwriter »

dreamcompiler wrote: post #54

"The New York franchise drew rave reviews from the likes of Gwyneth Paltrow." This is absolutely not a phrase I would want to see in an article about my startup.

Gwyneth Paltrow is an important influencer in the target market for an organic juice-as-a-service startup, so it makes a whole lot of sense as a positive thing for this startup.

Obviously, less useful for startups in other markets.

Re: Juicero May Be Feeling the Squeeze

#105

Post by smlacy »

DerpyBaby123 wrote: post #102
aresant wrote: post #46

"Reporters were able to wring 7.5 ounces of juice in a minute and a half. The machine yielded 8 ounces in about two minutes. . . The company sells produce packs for $5 to $8 . . ." - So the machine is 6%, give or take, more efficient than hand. If I'm serving two juices a day during weekdays for me and spouse at average cost of $6.5/unit that's $0.78/day, $3.90/week, say I do this 50 weeks a year so $195 in juice rec…

I know you're being facetious, but the machine is actually slower than doing it by hand.

And much, much louder.

Re: Juicero May Be Feeling the Squeeze

#106

Post by HenryBemis »

mikeash wrote: post #59
afandian wrote: post #14

That looks like a waste nightmare. > The only element not recyclable by municipal methods are the Packs themselves > Request a prepaid shipping label from by clicking the “Get Started” button below. We will then collect the Packs... https://www.terracycle.com/en-US/brigades/juicero

"The only element not recyclable is literally the entire actual product." I love how companies word things.

Common sense is not so common any more.

Marketing does a great job on pointing out that great big nothing and people recite the marketing material without any critical thinking.

Re: Juicero May Be Feeling the Squeeze

#107

Post by dragonwriter »

omginternets wrote: post #37
grabcocque wrote: post #6

$120m from investors none of whom were aware you don't need a $400 machine to squeeze the juice from fruit? How do people with so little sense get so much money?

Because they sell to people with more money than sense.

Is that a reference to the investors they are selling too, or the target market of the product? Because I can see that working either way.

Re: Juicero May Be Feeling the Squeeze

#108

Post by ghaff »

Pigo wrote: post #94
protomyth wrote: post #84

Earlier quoted context omitted.

They do have one nice advantage over the office or home coffee pot, forgetful people and no warming surface. It does prevent some fires because you have people who forget the basic things.

That is something to be concerned about, but even rudimentary coffee pots have automatic shutoffs and most have other safety measures. Plus even with the long running heating element, they draw much less power than Keurigs. They bother me, but I usually keep my opinion to myself because people get emotionally invested in strong purchases (which coffee has become thanks Keurig).

In an office setting (especially outside of the morning rush), it can also make sense to have an easy and mess-free way for people to make individual servings. I suppose there are scenarios at home too but they make mediocre coffee and are expensive and wasteful. Maybe in a non-coffee drinking house where guests occasionally want one cup.

Re: Juicero May Be Feeling the Squeeze

#109

Post by magic_beans »

dreamcompiler wrote: post #54

"The New York franchise drew rave reviews from the likes of Gwyneth Paltrow." This is absolutely not a phrase I would want to see in an article about my startup.

You've never heard of Goop? Gwyneth Paltrow is HUGE. People buy the things she recommends, simple as that. You might not, but there's several armies' worth of gym-going, juice-drinking women who hang onto her every word.

Re: Juicero May Be Feeling the Squeeze

#110

Post by nommm-nommm »

Pigo wrote: post #67
kesselvon wrote: post #41

Earlier quoted context omitted.

Why not just sell the packets. $5-8 dollars for a juice pack is already bonkers

As a daily veggie shake juicer, I'd be interested in packs that could cut down on the time I spend each morning cutting stuff up, if cost effective. But I get no satisfaction from status symbols, anymore than I care that my household appliance barely found a reason to connect to my wifi.

My supermarket sells precut fruits and veggies already.
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