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ConvertKit: How Nathan Barry Bootstrapped an Email Marketing Business

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Re: ConvertKit: How Nathan Barry Bootstrapped an Email Marketing Business

#102
post #91

Congrats on the success Nathan! I was at your workshop in Boston back in 2013, and read Authority in 2013. It inspired me to launch https://lsathacks.com (I had an existing book series). I've now released video courses on the site, things are going very well revenue wise, and I'm on a steady path of much further growth. I honestly don't know what would have happened had I not read Authority back when I did. Very insp…

Hey Graeme! Good to hear from you. Send me an email. I'd love to hear specifics on how the book and course sales are doing now!

Re: ConvertKit: How Nathan Barry Bootstrapped an Email Marketing Business

#103

Nathan, thanks for telling your story! I'd like to hear what your take is on something I thought when reading this article. One factor in ConvertKit's success is that RSS is still sort of broken. My thinking is that a big benefit of the service is that I can sign up for my favorite blogger or YouTuber to email me when they post something new, rather than checking the page a couple times a week and finding nothing new…

That's true. What's odd to me is that I'm not actually sure why or how RSS is broken, but bloggers are finding again and again that the engagement happens on the email list. Even though objectively RSS should be a much better experience. It just hasn't connected with bloggers and readers in the same way that email does.

Re: ConvertKit: How Nathan Barry Bootstrapped an Email Marketing Business

#104

Earlier quoted context omitted.

Did you read the article you linked beyond the first paragraph?

Haha, the comment has since been edited (I'm guessing) but it must have linked to your post about how ConvertKit raised $1.8M. I'm guessing this because I too spent a very confused 30 seconds before realizing I just got trolled. Well played.

Yep, it was a link to this article (http://nathanbarry.com/investment/) about "how ConvertKit raised $1.8m from a large group of angel investors".

Just read more than the title before commenting. ;)

Re: ConvertKit: How Nathan Barry Bootstrapped an Email Marketing Business

#106

Congrats - I've been following Nathan's journey for a few years now. I am not a customer of his web app, as his product was not built for what I do, but nevertheless I have been reading his annual 'report cards' and have bought a couple of his e-books. Just curious for those that are lambasting his methods of marketing - how do you sell or market your products or services? Are you even involved in the marketing & sal…

Where are his e-books? Would love to check out what he's written about.

Edit: Here: http://nathanbarry.com/authority/

Re: ConvertKit: How Nathan Barry Bootstrapped an Email Marketing Business

#107

Earlier quoted context omitted.

I can confirm. I co-wrote a book on "growth hacking" ( https://secretsaucenow.com ), which really serves as a hand-held, step-by-step guide to user acquisition. (I originally called it "user acquisition" but unfortunately "growth hacking" performed 4x better in A/B tests). It was really hard to do, but wow. Sometimes the self-promotional marketing feels kind of cheesy to me, but man, it's so worth it. First there's t…

Second time in a week I've seen you post about this(not a dig). Not quite sure there is the same sort of market for 120k in eBook sales for programming books, but your success definitely helps me hold hope my pre-sale continues to gain traction.

Adam Wathan (PHP + Laravel stuff) had a $100k book launch - http://www.productpeople.tv/81

I know a half dozen other authors of technical/programming books who have probably made between $50k to $100k over the life of their books.

Re: ConvertKit: How Nathan Barry Bootstrapped an Email Marketing Business

#109

Congrats - I've been following Nathan's journey for a few years now. I am not a customer of his web app, as his product was not built for what I do, but nevertheless I have been reading his annual 'report cards' and have bought a couple of his e-books. Just curious for those that are lambasting his methods of marketing - how do you sell or market your products or services? Are you even involved in the marketing & sal…

Where are his e-books? Would love to check out what he's written about. Edit: Here: http://nathanbarry.com/authority/

That is one of them! :) To be honest, I bought "Authority" but never got around to reading it - I am not an ebook author myself so just put it aside until one day I decide to write a book.

The other books of his that I found very useful (and inspirational) are "The App Design Handbook" and "Designing Web Applications". They are here: http://nathanbarry.com/books/

Re: ConvertKit: How Nathan Barry Bootstrapped an Email Marketing Business

#110

Earlier quoted context omitted.

I can confirm. I co-wrote a book on "growth hacking" ( https://secretsaucenow.com ), which really serves as a hand-held, step-by-step guide to user acquisition. (I originally called it "user acquisition" but unfortunately "growth hacking" performed 4x better in A/B tests). It was really hard to do, but wow. Sometimes the self-promotional marketing feels kind of cheesy to me, but man, it's so worth it. First there's t…

Second time in a week I've seen you post about this(not a dig). Not quite sure there is the same sort of market for 120k in eBook sales for programming books, but your success definitely helps me hold hope my pre-sale continues to gain traction.

The thing about business/education/training books is that they don't have to be priced like conventional non-fiction books. You sell them on the value they provide.

If you give me a system that will help me become a full-time programmer in 12 months, making $75/hour, then I'll gladly give you hundreds of dollars for the book.

Out of 100, at least 3 people will see that value. If you charge $50/month for the book/course, and have a list of 3,000 people, you are effectively looking at a full-time income

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