Hi, I’m Tim Brady, one of the partners at YC that works closely with Simple Habit. We funded Simple Habit because Yunha is a great founder. She is resourceful, energetic and has created a product that solves a problem she understands well. Happy to answer any questions as well.
How does this turn into a unicorn? I have trouble envisioning the scale tbh (and it seems fairly easy to imitate). I like the general idea but it doesn't strike me as something a VC would find attractive.
Headspace is the leading app in this space and supposedly has revenues of about 50m a year.