101–110 of 167 posts
Yet another platform to tickle our narcissism and voyeurism. The fact that this kind of innovation is so lucrative make me despair. And also, get off my lawn !!
At least you can't create news filter bubbles or troll with Snapchat.
Earlier quoted context omitted.
I wish we could get some visibility as to how many Snapchat users are adult content creators. This is a segment that everyone seems to ignore, but I think we would be surprised to learn its scale and the amount of money flowing through it. It's also probably the group of users which most use Snapcash and driver huge numbers across all metrics.
Hot much underage porn does Snapchat carry. What's the potential liability on that given (in UK) ISPs are starting to filter porn by default. Snapchat's rose in the mass media as the app children were using to send images of their body parts. Not just that, mean/bullying messages and "pranks" too. Of course you can do those things on other apps or through other media, just Snapchat's transient messages seemed designe…
Earlier quoted context omitted.
As an internet marketer I have got to agree with you on this completely. No one wants to even give a second of time to the ads in Snapchat. They are obtrusive and in the middle breaking up the content you want to see. For personal branding Snapchat is great. For communicating directly with people you care about, Snapchat is great. I honestly don't see it going anywhere beyond that. Probably going out of business due…
"Probably going out of business due to a lack of revenue." No. This isn't really that true, the business has placed a great deal of investment on the following: hiring sales people, partnering with measurement (millward brown, nielsen) selling ads like crazy at a premium to the largest F500 brands in the world. The biggest content creators, celebrities and normals are on the platform. They are creating new forms of e…
Finally a way to snap while I'm grilling fried rice! Seriously, this solves a problem for me: https://youtu.be/0fdVJLB-TM0
Earlier quoted context omitted.
You'd be surprised then to learn that Line makes $270M/yr on stickers. Think of these as fashion items. Trend-driven, fleeting, and a way for people to make statements about themselves. Many here might not have much interest in fashion, but there's no denying it is a massive industry. As augmented reality becomes big and wearables become mainstream, filters like Snapchat offers will clearly grow in demand and value a…
If like me you've never heard of Line, it seems to be a series of apps around standard comms (like WhatsApp, etc.) and device theming. https://line.me/en/family-apps
I'm a professional photographer with about 16K + Instagram followers. I used snapchat to stream behind the scenes photos and videos and retouching tutorials, but that was a black box. Yes, I had comments open and I interacted with my friends and fans, but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. I started using Instagram stories and now I have the same views per snaps…
I think snap do not give this option because they want have control about who pays and who get paid using the platform. At least for now.
Maybe their next step will be in this direction, making something similar to youtube. Sharing the revenue of ads with a larger pool of content creators.
So Snapchat needs to be broken down into 3 key components:
1. Users/Growth
2. Business
3. Tech
So let's look into each...
1. Users/Growth:
Snapchat is growing rapidly (~150 million active users[0]) and seems to know how to generate hype using various tactics (like the Spectacles for example...instead of just selling it, they appear at specific places at specific times, similar to timed filters and stories). Furthermore, they don't seem to mind experimenting - I had recently seen rumors floating around of Snapchat getting into the drone game too - based on some of their recently open positions). They seems to have gotten a tight grasp at the younger-ish market (14 - 30ish?) and either they'll continue to be hip and keep attracting that age group or they'll grow with their current userbase. Eitherway, the userbase is (very) loyal and hooked (~30 mins/day of usage [1]).
2. Business
Based on 1, we know Snapchat is growing and it's got a loyal base, which means they are a great place to advertise. As of right now, it appears that only the "big" players have the access to advertise their content effectively - movie filters, stories etc. (and Snapchat seems to be making a lot of revenue from just this alone - ~ $350 million [0]). But from this subset, it can be seen that Snapchat is an effective medium for the current demographic (they are young, generally willing to spend and do or will grow up to have expendable income to spend).
Smaller players (those who can't afford filters and stories) generally pay Snapchat celebrities to advertise to their large(-ish) user base but given Snapchat's intentions (for IPO), that could change pretty soon.
To add to the above, Snapchat seems to be poised to move into the physical-virtual (augmented) ads space too, with geo filters. (Given their recent release of Spectacles, I'd say it'd be trivial to have something along the lines of Google Beacons/iBeacons - providing hyper local filters, discounts and so on. Furthermore, this can easily expand/integrate into a marketplace, providing even more revenue.
3. Tech
If you have noticed, they have gotten their users to use AR (filters, geo-filters, Spectacles) without the "geekiness" involved that others currently involve. (yes, Hololens is still a lot geeky, pricer and a extra device than a iPhone) They appear have stumbled onto great ideas, but I have a feeling that it's highly calculated (I could be wrong) and they seem to have an idea / vision of what their future is or where they want to head.
Current Competition (Subjective):
Facebook seems to be intent on trying to capture the Snapchat market - most recently with Instagram Stories. In my opinion, Instagram Stories is not exactly similar but close enough. I feel like it'd not take off as much as Snapchat (but it does not have to) as much (I'd probably eat my words later), because it's easier to track users (I know this is what marketers are looking for, but from a user's perspective - It does not feel natural, feel a bit more judged and overall just like a nice facebook for photos. It's great if you want to grow a userbase and so on but you can do so on Snapchat too.
My take:
I feel that Snapchat for companies/marketers/users who are looking for more, require a change of perspective. Similar to how it took everyone to get used to the Internet, Social Media etc., it will take a while to get used to Snapchat. Furthermore, there is a lack of tooling around Snapchat which has made matters worse. That said, those who can grasp this and figure it out...they are in for a treat.
Obviously, what I've written above is my take on Snapchat (both as a user and as a someone who loves technology). It's completely arm-chaired CEO talk but I'm interested in what people have to say/think about it.
[0] https://techcrunch.com/2016/11/15/snapchat-has-reportedly-fi...
[1] http://www.businessinsider.com/how-much-time-people-spend-on...
Earlier quoted context omitted.
"Probably going out of business due to a lack of revenue." No. This isn't really that true, the business has placed a great deal of investment on the following: hiring sales people, partnering with measurement (millward brown, nielsen) selling ads like crazy at a premium to the largest F500 brands in the world. The biggest content creators, celebrities and normals are on the platform. They are creating new forms of e…
There may be brands looking to drive awareness, like a P&G or Coke or Nike looking to sell you more crap, but advertisers who care about driving sales, measurable sales are not going to be using the platform. As a marketer for a F25, the platform is a joke.
There's no way to reshare anything, which means the only way you can find people is through other channels external to Snapchat. And they make it really hard to add someone that isn't in your immediate vicinity with their logo ready to snap. This seems ludicrous to me. How can a social networking app not try to capture all of the activity surrounding it? How can a social networking app not do everything it can to encourage people to build their network?
Earlier quoted context omitted.
A) They have the capacity to deliver state-of-the-art technology and can easily dominate with a surge of money for mass-production of electronics. On a whim they could deliver unparalleled face recognition for instance: https://hackernoon.com/is-snap-inc-building-a-wearable-face-... B) They're worth so much because on any given day, the app reaches 41 percent of all 18-to-34-year-olds in the United States. They have…
Is there any indication they can monetize their audience? Twitter claimed to. How is snapchat different?