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Snapchat Seeks to Raise as Much as $4B in IPO

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Re: Snapchat Seeks to Raise as Much as $4B in IPO

#101

Post by bigtunacan »

niftich wrote: post #82
bigtunacan wrote: post #61

Earlier quoted context omitted.

Where is the data supporting this statement? "For today's 14-to-25-year-olds, Snapchat is the new Facebook, in terms of user engagement, market penetration, mindshare" I'm not saying it's untrue; I would just like to see some reliable data to back this up. Anecdotally; most of the teens I know are using Instagram rather than Snapchat, whereas the people I know using Snapchat are in their mid 20s to mid 30s.

Good idea. Fortune's April article [1] on the investment firm Piper Jaffray's 'Taking Stock with Teens' survey [2] shows that in their Spring 2016 survey Snapchat has tied or surpassed Instagram for most important social network among teens; the article includes a graph of the last 3 surveys. Mediakix, which specializes in social influencer marketing, publishes periodic assessments aimed for marketers about the socia…

Thanks

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#102

Post by TaylorGood »

flanbiscuit wrote: post #49
jdc0589 wrote: post #41

Earlier quoted context omitted.

IG has this. I got a direct message from someone last week.

It's not the same way that Snap does it though, but I could be wrong because I haven't gotten a dm in a while. From what I remember, IG's diret messages look like one long chat between you and the person. Snapchat has 2 separate direct messaging paths, one is your basic chat log and the other one is sending snaps to a single person, which is what I think @TaylorGood was referring to

Right - with instagram it sticks. That's an update away from being 100% Snap-like.

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#103

Post by goalieca »

boomzilla wrote: post #35
AndrewKemendo wrote: post #29

Earlier quoted context omitted.

The engineering community is sleeping on Snapchat, but shouldn't be. My life is AR. I'm the CEO for an AR company, I speak write and live and breathe all things AR. Snapchat is poised to be the most important AR company around for several reasons. 1. They have a MASSIVE userbase that is comfortable with sharing their lives 2. That userbase has already shown an interest in AR - and yes whether you like it or not their…

And how will they make money? Selling ads in the AR world?

I sure as hell am tired of all these damned ads. I will pay for a service to avoid myself being the item that is sold. How large is the population of users like me? Probably not very large. Also, privacy minded people seem to have a disdain for social media.

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#104

Post by exBarrelSpoiler »

yolesaber wrote: post #62
phillnom wrote: post #59

Earlier quoted context omitted.

http://www.businessinsider.com/snapchats-sponsored-lenses-ar...

Man seeing those peoples faces plastered in ads is positively dystopic.

The ad makers are people too, for now. One would assume they would get wise of the stigma of having ads plastered on your face and would try to create commercials in different styles and formats that are more subtle/interesting than the banner ads we're all accustomed to.

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#105

Post by exBarrelSpoiler »

yolesaber wrote: post #54
flanbiscuit wrote: post #44

Earlier quoted context omitted.

Their spectacles is going to be a game changer. I hope it does well (buy also part of me hopes it does not for the sake of everyone's privacy in public). https://www.spectacles.com/

No, they are not. It's gonna be another gimmick lifestyle tech product that gets trumped up in the press and then no one cares about. They are glasses that only take ten seconds video and can only post it to snapchat. And they cost $130. Come on.

$129 is pretty cheap nowadays, you can get a Google Home for that price.

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#107

Post by philfrasty »

taytus wrote: post #31

I'm a professional photographer and even when I had a medium audience on Snapchat (1000-3000 views/snap), I switched to Instagram stories. For content creators Snapchat is not good at all. The discoverability problem they have is a serious issue for me.

How do your Insta stories compare in terms of views and view-through-rate? (I am in the same situation as a content creator on YouTube using Insta/Snap on the side)

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#108

Post by michaelmrose »

cryptoz wrote: post #63
yolesaber wrote: post #60

Earlier quoted context omitted.

Lol people post this everytime someone critiques a hyped up new bullshit tech product. Guess what, the vast majority of them fail. Spectacles is not the iPod. It's going to flop, I stand by it.

Your analysis that it is a "gimmick", "bullshit", and "hyped up" is over-simplified and, I think, wrong. There's no need to swear or be mean about this. Some people, myself included (I hate hate hate hate the snapchat app, I'm not able to use it and I can't stand the idea of it) think that Snap does understand product and its market, and has incredible visions for the future with an ability to execute. I think that S…

Bullshit hype IS an argument in and of itself and if we can't speak plainly how can we speak honestly?

Re: Snapchat Seeks to Raise as Much as $4B in IPO

#110

Post by AndrewKemendo »

erobbins wrote: post #84
AndrewKemendo wrote: post #29

Earlier quoted context omitted.

The engineering community is sleeping on Snapchat, but shouldn't be. My life is AR. I'm the CEO for an AR company, I speak write and live and breathe all things AR. Snapchat is poised to be the most important AR company around for several reasons. 1. They have a MASSIVE userbase that is comfortable with sharing their lives 2. That userbase has already shown an interest in AR - and yes whether you like it or not their…

They are not the only player, but they probably have the most accepting user base. They don't have the largest user base amongst the AR players though.

*they don't have the larger user base amongst AR players though"

Yes they do, by far. The next biggest pure AR player (by mau) is arguably blippar with about 8M. Metaio had a larger install base across all products, but they are gone.

I guess if you count Google translate they would eclipse test in their but I don't know how many people are using word view translate implementation.

I don't consider Pokemon go a pure AR play and even then their at numbers are hard to come by as a significant population used it without AR

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