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101–110 of 126 posts

Re: Search Ads

#101

Post by dzhiurgis »

dismantlethesun wrote: post #51
jest3r1 wrote: post #25

Earlier quoted context omitted.

Ahh yes, more fees for developers. > it's basically impossible for an unknown developer to get noticed They could improve the search algorithm to solve this. Perhaps redesign the app store UI to better accommodate new apps. Or they could stagnate for years and then solve the problem by charging developers more. I'm not a hater though.

> They could improve the search algorithm to solve this. How? If there are 1000s of new apps coming out per day, how do you better accommodate all of them?

Currently it's easier to find apps BY NAME on Google. There are tons of improvements. Filter out paid apps, in-app purchase ones. Filter by category, ratings. Do not destroy ratings after each update.

Re: Search Ads

#102

Post by Razengan »

staticelf wrote: post #92

This is bad for everyone except Apples revenue and already rich app-makers. First off, it's bad for the end user since app quality has nothing to do with the amount spent on advertising. It is also bad for indie developers since they won't be able to compete with big businesses. Most likely, the indie made app you love will be harder to find since other apps will be shown instead. This sucks and is a totally greedy m…

> It is also bad for indie developers since they won't be able to compete with big businesses.

Craig Federighi and Phil Schiller address these obvious concerns in this candid post-WWDC talk:

http://daringfireball.net/thetalkshow/2016/06/17/ep-158

Re: Search Ads

#103

Post by kalleboo »

CatMtKing wrote: post #21
physcab wrote: post #19

From their ad copy they say 65% of all downloads come from app store search. If this is true, this is bad news for FB. A huge chunk of FB revenue comes from mobile app install ads bc that was the only method large app developers had to send users to their apps. I previously worked at a gaming firm that spent $5M/month on these types of ads. If App Store search is effective, this will swing ad budgets away. FB still h…

I only use the search when I know what app I'm looking for. Wouldn't that would drive up the numbers artificially -- as I had the intention of downloading the app before I began searching.

Exactly, the statistic you need is "how many downloads came through keyword searches that weren't the app name".

Re: Search Ads

#104

Post by disgruntledphd2 »

physcab wrote: post #31
gnopgnip wrote: post #30

Earlier quoted context omitted.

How do you account for the users that saw an ad, and then searched on the app store instead of clicking the add?

What we call this in the industry is "attribution" and there is a whole sub-industry to deal with this bc it is a complex problem. In short, gaming right now uses last-click attribution so the last advertiser gets credit. FB does influence behavior for sure, though that is difficult to quantify.

Yeah, so Apple are essentially putting themselves in as the end-point of the funnel, which will cause advertisers using last-click to attribute more value to them versus FB/other mobile networks.

Re: Search Ads

#105

Post by kalleboo »

If 65% of downloads come from search, why don't they surface their curated collections (e.g. "best photo apps") when you search for "best photo app"?

Re: Search Ads

#106

Post by mhaymo »

staticelf wrote: post #92

This is bad for everyone except Apples revenue and already rich app-makers. First off, it's bad for the end user since app quality has nothing to do with the amount spent on advertising. It is also bad for indie developers since they won't be able to compete with big businesses. Most likely, the indie made app you love will be harder to find since other apps will be shown instead. This sucks and is a totally greedy m…

> app quality has nothing to do with the amount spent on advertising

Is that really true though? If I have a bad app that nobody wants and I'm not planning on improving, spending money advertising it would be a waste. The only people who spend money advertising are those that think they can convert those impressions to money, usually by providing value to customers.

Re: Search Ads

#107

Post by blowski »

staticelf wrote: post #92

This is bad for everyone except Apples revenue and already rich app-makers. First off, it's bad for the end user since app quality has nothing to do with the amount spent on advertising. It is also bad for indie developers since they won't be able to compete with big businesses. Most likely, the indie made app you love will be harder to find since other apps will be shown instead. This sucks and is a totally greedy m…

My instinct is to agree. Instead of making the App Store better so that it's easier for users to find the right app at the right time, this will make the interface even more cluttered. As a result, I will spend more time searching for apps on Google.

If advertising was their main revenue stream, I'd understand it. But it's not, and it's hard to ever imagine it being so. Apple have already pulled away from mobile advertising, so this looks more like a revenue-grab than a long-term strategic move.

Re: Search Ads

#108

Post by blowski »

mhaymo wrote: post #106
staticelf wrote: post #92

This is bad for everyone except Apples revenue and already rich app-makers. First off, it's bad for the end user since app quality has nothing to do with the amount spent on advertising. It is also bad for indie developers since they won't be able to compete with big businesses. Most likely, the indie made app you love will be harder to find since other apps will be shown instead. This sucks and is a totally greedy m…

> app quality has nothing to do with the amount spent on advertising Is that really true though? If I have a bad app that nobody wants and I'm not planning on improving, spending money advertising it would be a waste. The only people who spend money advertising are those that think they can convert those impressions to money, usually by providing value to customers.

Which must be why nobody pays to advertise rubbish sites, right? Oh hang on. Arbitrage.

Re: Search Ads

#109

Post by johnydepp »

Kiro wrote: post #98
staticelf wrote: post #92

This is bad for everyone except Apples revenue and already rich app-makers. First off, it's bad for the end user since app quality has nothing to do with the amount spent on advertising. It is also bad for indie developers since they won't be able to compete with big businesses. Most likely, the indie made app you love will be harder to find since other apps will be shown instead. This sucks and is a totally greedy m…

As an indie game developer I disagree with you. Spending money on ads promoting my game is the only way I've managed to get any traction. I don't need to spend big money either. You need advertising or having a big network that can promote your game for free. Simply making a good game doesn't cut it unless you're lucky.

I tend to disagree with you. First off it will decrease app disconverability. Second, many of indie developers depend on the incode from in-app advertisement. Now, after the release of AppStore Ads, the money will go directly to Apple instead of small Indie developers.

Re: Search Ads

#110

Post by on_and_off »

Damn. I was disappointed but not surprised to see search ads appear in the play store but now in the app store too ?

App discovery feels utterly broken

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