Earlier quoted context omitted.
If you have never wired a house for electrical, then sure, the units seem arbitrary. But if you do, then the units seem very comfortable. 12ga for most typical 20a circuits, 14ga for light, 10ga or thicker for some heavy-duty circuits. Hey boss, we seem to be all out of 3.31mm^2 romex, all I got left is 2.08mm^2. And why did you mention cross-sectional area? Why not radius? or diameter? Or better yet, circumference?…
The "it's more natural" argument, fielded by both sides, is largely a myth - take it from someone who lived in several countries and struggled with different units. Pretty much the only reason why something feels natural to you is because that's what you are accustomed to using. There's nothing more natural about an inch than a centimeter, and nice, round, easy-to-remember numbers can be had on both scales for "natur…
What's the purpose of having mm^2? You can't measure it any easier (how the heck are you gonna measure area without calipers? you're gonna need a gauge with holes in it to identify wires), nor is it easier to express the number easily.
For manufacturing purposes, expressing the radius or diameter might be good, but for using them, the AWG number is really nice and streamlined.