Earlier quoted context omitted.
...or Google is just getting better at serving the right advertisement at the right time?
They are getting better, every single year, over more than a decade, in a way that click growth outpaces traffic growth. Despite circumstances that would counter the effort. It seems unlikely it's just targeting, without spilling over into something that's bad for consumers.
That they're getting better at it is why click growth outpaces traffic growth. If they stayed the same at it then click growth would equal traffic growth.
> It seems unlikely it's just targeting, without spilling over into something that's bad for consumers.
It could be one or the other or both. Care to present any evidence or reasoning as to why we should make one conclusion or the other?