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What Happens Next Will Amaze You

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101–110 of 292 posts

Re: What Happens Next Will Amaze You

#101
Love how his use of humor, like the red/pirate/danish flag just go right over the head of commenters here. HN stereotypes in full effect.

It's a talk by someone of European origin in Europe. It is not a science talk, it is meant to provoke thought and yes, entertain.

geez.

Re: What Happens Next Will Amaze You

#102
post #2

The correct answer is to never use programmatic ads. Ever. If you own a site, just curate a set of ads on your site that actually enhances your sites appeal. A fashion site should have matching fashion ads. A tech site should have matching tech ads. A local site should have matching local ads. Reach out to advertisers to get these ads. Never use an algorithm. You, as an editor, should be better than the algorithms. A…

Why would Vogue show you an SSD ad unless they've got data suggesting you want to see it?

Re: What Happens Next Will Amaze You

#103
post #57
post #50

Earlier quoted context omitted.

The reason the military is or isn't putting weapons in space has nothing to do with launch costs.

I guess that your opinion. The point is when you change the variables you change the outcome and it won't magically be for the better, especially since there's little precedence. It's pointless to loose karma over this on HN though when I can and regularly do talk about it with actual aerospace engineers.

You could say that about any technology. "The invention of microwave technology will just lead to microwave weapons, Oh No!"

Re: What Happens Next Will Amaze You

#104

From the article: > In a television interview this week, Musk said: "I'm trying to do useful things." Then he outlined his plan to detonate nuclear weapons on Mars. > These people are the face of our industry. It's hard to take the rest of the article seriously when the author is purposely misquoting people to make them look bad. The comment in question was said on Late Night with Stephen Colbert, when asked what the…

He makes the point that SF area technologists should prioritize fixing the city problems over space technology. You may disagree (I do), but it's not sufficient reason for dismissing the whole article (which is insightful IMO).

Re: What Happens Next Will Amaze You

#105

> If they could get away with it, they would demand that you have webcam turned on, to make sure you are human. And to track your eye movements, and your facial expression, and round and round we go. The window of acceptability needs to shift a couple of times (just a couple) before this happens. The next few years should amaze indeed.

The tech is already on the roadmap for set top boxes and roku-type devices to scan the room for wifi and Bluetooth devices in order to determine how many many people (and who) are in the room, and tailor the ads accordingly.

Re: What Happens Next Will Amaze You

#106
post #63

The company I work for is going to pivot towards re-targeting (we're making recommendation engines, now). So, I've come to explore a bit this new industry, and I am under the impression that it's completely rotten to the core. The reason? I have been in meetings where no one would blinked an eye (even, sometimes, applaud the idea) when people would ask if we could turn on a laptop's webcam, and read if a visitor have…

Ugh—sounds miserable. Sorry to hear that you're going through that. Of course it's easy for me to say from here, but I'd suggest getting out as quickly as you can.

Thanks, given how things worsen I might be gone before christmas :)

Re: What Happens Next Will Amaze You

#107
post #78
post #63

The company I work for is going to pivot towards re-targeting (we're making recommendation engines, now). So, I've come to explore a bit this new industry, and I am under the impression that it's completely rotten to the core. The reason? I have been in meetings where no one would blinked an eye (even, sometimes, applaud the idea) when people would ask if we could turn on a laptop's webcam, and read if a visitor have…

adtech is a modern example of the banality of evil: http://opinionator.blogs.nytimes.com/2013/09/15/the-banality... . It's not secret Machiavellian billionaires running around shoving ad tracking upon us, it's ourselves just trying to get a tiny glint of social approval for out thinking everybody else without regard for consequences at scale.

And it's so easy. At a past company we once decided we'd test some assumptions about one of our forms by capturing keyboard events. As in, we added a handler for keypresses that'd call back to the server, so we could capture and play back exactly how users interacted with the form.

It provided some useful insights (one thing that surprised me was how bad people were at recognising and operating drop downs), but we very quickly (we got the idea, pushed it out, started looking at data, decided to stop doing it within a day) recognised that we'd been too quick to jump at the "cool, we can do this" factor and that even though it was beneficial, it was way too invasive.

E.g. while we might think that "it doesn't matter, it's a form on our page so we'll see the data anyway", of course that wasn't true when we actually thought about it:

The keyboard events meant that e.g. if a user cut and pasted something by accident, we'd see it, and that might include things like passwords from other sites. Or they might write something, change their mind and enter something else; explicitly withholding the original information from us. We didn't capture anything particularly private in the short amount of time it was live, but we saw enough changes (e.g. people changing contact phone numbers) that we thankfully recognised the problem before it became a real problem.

Re: What Happens Next Will Amaze You

#108

From the article: > In a television interview this week, Musk said: "I'm trying to do useful things." Then he outlined his plan to detonate nuclear weapons on Mars. > These people are the face of our industry. It's hard to take the rest of the article seriously when the author is purposely misquoting people to make them look bad. The comment in question was said on Late Night with Stephen Colbert, when asked what the…

He makes the point that SF area technologists should prioritize fixing the city problems over space technology. You may disagree (I do), but it's not sufficient reason for dismissing the whole article (which is insightful IMO).

Musk is doing more for improving lives than most, with jumpstarting the transition to electric cars, and pushing solar power hard. And one of the complaints in the article is "you can't even get a decent internet connection" and guess what one of Musk's big projects with SpaceX is!

But he ignores all of that, and concentrates entirely on a single offhanded remark by the guy. That's incredibly dishonest.

And if he's that dishonest about Musk, what about the others he discusses? I don't know them well enough to say whether they're being fairly represented or not. But I do know that I can't trust the author to get it right.

Re: What Happens Next Will Amaze You

#109
Read the text, and find it rather troublesome that the author is constrained to thinking of advertising and invasions of privacy as such a new phenomenon. Yes, I get that it has advanced significantly. New players, etc.

However, I did a CTRL+F of both the article and these comments and don't see one mention of Acxiom.

The social pressure comparison to tobacco might be workable, but until there's significant "sin taxes" put on web ads, I don't think there's quite the same motivation for change.

Re: What Happens Next Will Amaze You

#110

Earlier quoted context omitted.

Just out of curiosity, how would turning on a web cam determine if a visitor saw an ad or not? I'm missing the logic.

You can very easily implement eye tracking to determine where they are looking.

Possibly, but that doesn't seem like it would produce very reliable data though.
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