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Your Head as a Battleground, Dueling Memes

jacquesmattheij.com

11–20 of 88 posts

Re: Your Head as a Battleground, Dueling Memes

#11

I always wonder to what extend this happens on Hacker News. I am sure that a lot of up/downvoting is done based on product loyalty. But many people here are employed by one of the companies involved in the 'ecosystem wars'. After all, if all the parties in a war are pushing you to ‘join their side’ then they are trying very hard to make you forget that there is another side: your side, non-participation in the war, t…

> simply because we can't try before we buy.

In many countries this is not true and a 'right to return' within a certain period of time is proscribed by law unless the item is custom made for you or in auctions.

Re: Your Head as a Battleground, Dueling Memes

#12

I always wonder to what extend this happens on Hacker News. I am sure that a lot of up/downvoting is done based on product loyalty. But many people here are employed by one of the companies involved in the 'ecosystem wars'. After all, if all the parties in a war are pushing you to ‘join their side’ then they are trying very hard to make you forget that there is another side: your side, non-participation in the war, t…

> simply because we can't try before we buy. In many countries this is not true and a 'right to return' within a certain period of time is proscribed by law unless the item is custom made for you or in auctions.

That's a good point. But it is very short and often restricted to online/phone/doorstep purchases. E.g. in the EU it's fourteen days:

http://europa.eu/youreurope/citizens/shopping/shopping-abroa...

Which is short for a product which will take some time to evaluate (e.g. another phone/computer with a different OS).

Re: Your Head as a Battleground, Dueling Memes

#13
It is insufficient to ignore blatant advertising. For example, if you live in the US, then you are part of a society that has been subjected to ~ 100 years of corporate propaganda.

> The prominent business analyst Roger Babson remarked in 1921 that "the war taught us the power of propaganda. Now when we have anything to sell the American people, we know how to sell it." Edward Bernays, too, noted that the "astounding success of propaganda during the war opened the eyes of the intelligent few in all departments of life to the possibilities of regimenting the public mind." [1]

Corporate PR got into US schools in the '30s:

> Aware that the adult population was cynical about the corporate claims to "service", they aimed specifically at schools, where Young America, their weekly children's magazine that portrayed capitalism as dedicated to looking after them and their communities, was sent to thousands of teachers, who used them in classroom assignments. You and Industry, a series of booklets written in simple language, linked individual prosperity to unregulated industry, and was distributed to public libraries everywhere. One million booklets were distributed every two weeks by the US Chamber of Commerce, which, along with the giant industrial corporations, was also involved in the campaign. [1]

Get 'em while they're young, before they have the mental tools to defend themselves.

[1] Kerryn Higgs - "Collision Course: Endless Growth on a Finite Planet"

Re: Your Head as a Battleground, Dueling Memes

#16
Related, though less about brands, I really liked "This Video Will Make You Angry" by CGP Grey. https://www.youtube.com/watch?v=rE3j_RHkqJc - Thoughts/memes as germs trying to reproduce and spread, battling for attention and thriving when people endlessly argue as part of an us/them dynamic.

Re: Your Head as a Battleground, Dueling Memes

#17
I believe that it's not about participating in the war, it's about consciousness. Keeping your mind clear and focused, understanding what kind of information and to the purpose of what you are consuming. Thoroughly separating the information you really need and the one you are forced to deal with.

In my mind, the process within your brain is very similar to digestion in its most biological meaning. Your functioning, your physical and mental form depends on what you eat, what amounts of nutritients you get from food. And it's a matter of every individual's choice how to feed your organism and what to demand in return.

Re: Your Head as a Battleground, Dueling Memes

#18
post #16

Related, though less about brands, I really liked "This Video Will Make You Angry" by CGP Grey. https://www.youtube.com/watch?v=rE3j_RHkqJc - Thoughts/memes as germs trying to reproduce and spread, battling for attention and thriving when people endlessly argue as part of an us/them dynamic.

Oh, that's super good. I'll definitely include that in the post. The funny part is that this itself is a meme but it's like sharing a vaccine rather than a pathogen. I really like the disease analogy.

Thank you!

Re: Your Head as a Battleground, Dueling Memes

#19
post #7

Somewhat ironic item at the end of the article? """If you read this far you should probably follow me on twitter""" with a Twitter icon and follower count. Personal brands are brands, too and I'd count this as advertising as well.

That's true. At least I went through the trouble of making sure that twitter won't be tracking your reading of the page (hit 'shift-control-q and then ctrl-F5 on firefox if you don't believe me, the whole page is one hit to my server and nothing else) and my 'corporation' isn't trying to sell you anything. That follower count is static and it's updated once per week or so. But reading this page you weren't reading an…

How did you get your whole site running in just 3 requests?

Re: Your Head as a Battleground, Dueling Memes

#20

Earlier quoted context omitted.

That's true. At least I went through the trouble of making sure that twitter won't be tracking your reading of the page (hit 'shift-control-q and then ctrl-F5 on firefox if you don't believe me, the whole page is one hit to my server and nothing else) and my 'corporation' isn't trying to sell you anything. That follower count is static and it's updated once per week or so. But reading this page you weren't reading an…

How did you get your whole site running in just 3 requests?

Images are in data: urls (so the three requests to generate the page are really only one request to the server), stylesheet is embedded in the page, twitter button hacked until it no longer needed twitter before you click on it, no eye candy beyond the minimum required to get the site working, no external 'fancy' fonts because browser ship with plenty of them to get the message across.

I'm still playing code-golf on the stylesheet to make it smaller. 14 Kilo bytes transferred data on that page in total, load time start-to-end 150 ms or so depending on the speed of your connection.

I don't like bloat and I like my website to load fast. I also think that's more considerate of visitors on mobile who usually have to pay for their bandwidth and have less of it as well as third world countries. On top of that I don't like external resources controlled by others for tracking or other purposes beyond my control so no trackers, analytics or other bull-shit. It's finished when there is nothing left to remove while still keeping the look exactly like it is right now.

You don't need 'page transitions' when the pages load instantaneously :)

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