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One Way to Reform Reddit: Give Users a Share in Profits

nytimes.com

11–20 of 47 posts

Re: One Way to Reform Reddit: Give Users a Share in Profits

#11

Or just find a way to cover operating costs and let Reddit be, you don't need to push it into a billion-user company, SV profiteering style. Maybe there is something I'm fundamentally missing, but Reddit is great right now and has been the last couple years. Just cover costs (Reddit Gold is effective) and leave her be.

Prior to taking on a $50M round? Maybe.

Now they owe it to their investors to offer the biggest return possible. And there are some big names on the cap table:

http://i.imgur.com/BSALe7M.jpg

Re: One Way to Reform Reddit: Give Users a Share in Profits

#12
post #2

It's a little bit ridiculous that a webpage serving millions of unique visitors every day cannot manage to turn a profit. A savvy business person would do a lot for a head start like that. I think that the whole website is pretty bad. It's old and crummy, easily one of the worst designed popular sites on the internet. Open a new one as a subscription service, leave the old one open for free as it is right now. I mean…

What do you mean by "worst designed"? Are you talking about usability? Something else?

Re: One Way to Reform Reddit: Give Users a Share in Profits

#13
post #2

It's a little bit ridiculous that a webpage serving millions of unique visitors every day cannot manage to turn a profit. A savvy business person would do a lot for a head start like that. I think that the whole website is pretty bad. It's old and crummy, easily one of the worst designed popular sites on the internet. Open a new one as a subscription service, leave the old one open for free as it is right now. I mean…

I'm not really a redditor, in fact I don't even have an account. But whenever I do visit it's immediately apparent where to click or search to find a discussion around whatever content I'm interested in. I'm genuinely curious if there is a non-aesthetic reason I should I think the design is "bad"?

Re: One Way to Reform Reddit: Give Users a Share in Profits

#14
post #4
post #3

Earlier quoted context omitted.

I think you fundamentally misunderstand reddit.

Please help us understand reddit by sharing your understanding about reddit.

Well, to start, it's not a place that people wake up in the morning and visit hoping they'll be drenched in video pre-roll ads. For that, we have Wikia. ;)

EDIT: I noticed that the article kindly compares reddit to Wikipedia, which Wikia is basically the for-profit sister of, in fact originally created by hosting content that was removed from Wikipedia and putting Google Ads on it. Both Reddit and Wikia have the problem of generating revenue from the people who create the content that the revenue is generated by, many of whom are children.

Re: One Way to Reform Reddit: Give Users a Share in Profits

#15

Or just find a way to cover operating costs and let Reddit be, you don't need to push it into a billion-user company, SV profiteering style. Maybe there is something I'm fundamentally missing, but Reddit is great right now and has been the last couple years. Just cover costs (Reddit Gold is effective) and leave her be.

> Or just find a way to cover operating costs and let Reddit be, you don't need to push it into a billion-user company, SV profiteering style.

Sure, if you can find investors willing to sink capital into a non-profit-making venture to replace those who currently are invested in Reddit, and who would probably prefer liquidating their holdings at a loss to have something to put into a profit-making venture than to let it sit in supporting a non-profit-making discussion forum.

Re: One Way to Reform Reddit: Give Users a Share in Profits

#16
post #2

It's a little bit ridiculous that a webpage serving millions of unique visitors every day cannot manage to turn a profit. A savvy business person would do a lot for a head start like that. I think that the whole website is pretty bad. It's old and crummy, easily one of the worst designed popular sites on the internet. Open a new one as a subscription service, leave the old one open for free as it is right now. I mean…

The value of Reddit is the userbase. Unless you can convince a critical mass to move over to your new Reddit it's dead, and how are you going to convince people to leave their established communities and pay money to start over somewhere new?

I'm just pulling ideas off the top of my head since this isn't challenging honestly. Retroactively give everyone that has ever purchased or been purchased reddit gold a one year subscription. Do the same for reddit gold purchases going forward. Immediately you have a new reddit populated by users that are valuable.

Nothing is stopping anyone from returning to their old communities. The whole thing hinges on the new website actually being good, fast, and better.

Re: One Way to Reform Reddit: Give Users a Share in Profits

#17

Or just find a way to cover operating costs and let Reddit be, you don't need to push it into a billion-user company, SV profiteering style. Maybe there is something I'm fundamentally missing, but Reddit is great right now and has been the last couple years. Just cover costs (Reddit Gold is effective) and leave her be.

Reddit is partially owned by Advance Publications, parent of media company Condé Nast. I don't think this is an option for them.

Re: One Way to Reform Reddit: Give Users a Share in Profits

#18

Or just find a way to cover operating costs and let Reddit be, you don't need to push it into a billion-user company, SV profiteering style. Maybe there is something I'm fundamentally missing, but Reddit is great right now and has been the last couple years. Just cover costs (Reddit Gold is effective) and leave her be.

> Or just find a way to cover operating costs and let Reddit be, you don't need to push it into a billion-user company, SV profiteering style. Sure, if you can find investors willing to sink capital into a non-profit-making venture to replace those who currently are invested in Reddit, and who would probably prefer liquidating their holdings at a loss to have something to put into a profit-making venture than to let…

You don't need capital if you're not expanding.

Running costs include the wages for those working there. I think $150,000 or so per employee is more than enough + volunteers. Of course you would have to give up the dream of being a billionaire. Off the top of my head I can think of less than 10 people to have done that, and none of them did it after 2001.

Re: One Way to Reform Reddit: Give Users a Share in Profits

#19
post #2

It's a little bit ridiculous that a webpage serving millions of unique visitors every day cannot manage to turn a profit. A savvy business person would do a lot for a head start like that. I think that the whole website is pretty bad. It's old and crummy, easily one of the worst designed popular sites on the internet. Open a new one as a subscription service, leave the old one open for free as it is right now. I mean…

> It's a little bit ridiculous that a webpage serving millions of unique visitors every day cannot manage to turn a profit. A savvy business person would do a lot for a head start like that. Care to elaborate on how a savvy business person would extract a profit? Unobtrusive ads obviously don't make enough money. Obnoxious ads are going to push users away / to use AdBlock. Sneaky manipulation of rankings will get out…

To be fair, I don't think the parent is talking about preserving this gilded crystal egg of a community. They are talking about making Reddit profitable. Two (apparently totally) different things. You could slap banner ads and sneak stories onto Reddit's top posts list and enough users would stick around for you to not only turn a profit, but turn it into a huge return for investors. I'm all for preserving and protecting the fragile, warm community wherever it exists, but that's not what makes a profit, or people would never lament "the good ole days" of community X.

Re: One Way to Reform Reddit: Give Users a Share in Profits

#20
Reddit faces the problem of competing in a marketplace dominated by businesses losing money that are being supported by VC money (well really the limited partner’s money). It is very hard to build a business in an industry where all your competitors don’t care about profit and are only interested in growth.
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