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Duolingo Raises $45M, Now Valued at $470M

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Re: Duolingo Raises $45M, Now Valued at $470M

#11
post #3

Anybody else feel a little nervous when a free language tool is valued in the hundreds of millions?

>> Instead, the company is now using its Test Center certification program as a revenue source (the tests cost $20) and says that it has other plans to monetize.

Re: Duolingo Raises $45M, Now Valued at $470M

#15
post #3

Anybody else feel a little nervous when a free language tool is valued in the hundreds of millions?

They have a business model where they sell translation services to CNN, etc.

I don't have a business model but I'm trying to bootstrap an iOS language software company. Duolingo is really good but I think language learning is difficult enough that there are other good ideas worth pursuing.

Anyway, if anyone is learning another language, I'd appreciate any feedback on my apps. Here's my Spanish app:

https://itunes.apple.com/us/app/h4-spanish-lite/id388918463?...

Re: Duolingo Raises $45M, Now Valued at $470M

#16
post #9
post #3

Anybody else feel a little nervous when a free language tool is valued in the hundreds of millions?

Rosetta Stone, which seems to be the current leader in language training made $261 million last year. The funny thing is Duolingo is now valued higher than Rosetta Stone: https://www.google.com/finance?q=RST

Yeah, and there's a reason for that: https://www.google.com/finance?q=NYSE%3ARST&fstype=ii&ei=jlJ...

Re: Duolingo Raises $45M, Now Valued at $470M

#17
post #3

Anybody else feel a little nervous when a free language tool is valued in the hundreds of millions?

Nah, they definitely provide value. Have you used it before? For someone who only took a few years of a foreign language in high school, it's a great refresher. If they could also structure the lessons to teach in a similar way to the classroom (e.g., actively showing different conjugations instead of just assuming you'll remember or pick up on it yourself) then they'll be golden.

They've found an effective solution for self-study. Anything contextually different (eg. for classrooms) might need a vastly different solution.

Suppose they even managed to come up with that classroom solution for language learning. How does what they currently have help them? Teachers, schools & government education departments make the purchasing decision for classrooms, so what students use in their time outside class isn't especially helpful in driving more sales of a classroom solution.

If they came up with something good for classrooms, they might as well axe or install paywalls into their existing stuff.

Re: Duolingo Raises $45M, Now Valued at $470M

#18
post #3

Anybody else feel a little nervous when a free language tool is valued in the hundreds of millions?

They also monetize with a paid translation service. The service is exposed as challenges to users and in effect they crowd translate stuff.

Read the last part of the article. They still do that for CNN, but are not taking on new customers for that service.

Re: Duolingo Raises $45M, Now Valued at $470M

#19
post #15
post #3

Anybody else feel a little nervous when a free language tool is valued in the hundreds of millions?

They have a business model where they sell translation services to CNN, etc. I don't have a business model but I'm trying to bootstrap an iOS language software company. Duolingo is really good but I think language learning is difficult enough that there are other good ideas worth pursuing. Anyway, if anyone is learning another language, I'd appreciate any feedback on my apps. Here's my Spanish app: https://itunes.app…

From the article:

> As a company spokesperson told me, the company actually tabled its ambitions around translations about a year and a half ago and hasn’t scaled the businesses or accepted new clients (it’s still working with CNN, though).

Re: Duolingo Raises $45M, Now Valued at $470M

#20
post #8
post #3

Anybody else feel a little nervous when a free language tool is valued in the hundreds of millions?

Not at all, because the free language tool is just half of what they do. The part that actually makes the money is crowdsourced translations, which are done by more advanced students as practice.

Actually from the posted article, it sounds like they've been phasing out the translation-as-a-service part of their business for over a year now. Their reasoning is that "eventually businesses tend to pay more attention to the parts of the company that are profitable," and they want to be an education company, not a translation company.

Evidently they're planning to make money from paid certification tests and they have "other plans to monetize".

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