'Buy button' to be added to Google search results • Hacker News Board

Re: 'Buy button' to be added to Google search results

#11

Post by prophead » Thu, May 28, 2015, 2:23 PM UTC

josefresco wrote: post #5

This as an extension to AdWords doesn't seem like a horrible idea. For some retailers, allowing Google to complete an order might be a net improvement over their own store/experience. For the small to medium size etailers, Google most likely can offer superior experience and an "order is an order" assuming the net profit is reasonable.

Advertisers will also opt-in to using it as a way of differentiating their Ad from competitors.

Google and Advertisers have figured out that constant small changes to search Ads prevent "PPC Blindness" and every new extension gives a temporary incremental lift in regular ad clicks.

Re: 'Buy button' to be added to Google search results

#12

Post by TazeTSchnitzel » Thu, May 28, 2015, 2:23 PM UTC

Anti-trust suits on both sides of the Atlantic in three, two, one...

Re: 'Buy button' to be added to Google search results

#13

Post by TazeTSchnitzel » Thu, May 28, 2015, 2:24 PM UTC

jeswin wrote: post #10

Grue3 wrote: post #3

1. Control the vast majority of web-search share ensuring the vast majority of users go through your site before buying anything. 2. Introduce a buy button for the cooperating retailers, which is obviously displayed at the very top of search results. 3. Other retailers have to either pay Google or be pushed down in search results below the retailers who have a buy button. This is why Google Search desperately needs s…

Actually, there is no lack of competition. Google is in big trouble and it knows. Many e-commerce companies are going mobile-first. Here in India, some are abandoning the web altogether. If native mobile apps dominate e-commerce, Google's biggest revenue stream could face its biggest challenge in many years.

Commerce has nothing to do with it. Google has no search competition.

Re: 'Buy button' to be added to Google search results

#14

Post by Kenji » Thu, May 28, 2015, 2:24 PM UTC

jeswin wrote: post #10

Grue3 wrote: post #3

1. Control the vast majority of web-search share ensuring the vast majority of users go through your site before buying anything. 2. Introduce a buy button for the cooperating retailers, which is obviously displayed at the very top of search results. 3. Other retailers have to either pay Google or be pushed down in search results below the retailers who have a buy button. This is why Google Search desperately needs s…

Actually, there is no lack of competition. Google is in big trouble and it knows. Many e-commerce companies are going mobile-first. Here in India, some are abandoning the web altogether. If native mobile apps dominate e-commerce, Google's biggest revenue stream could face its biggest challenge in many years.

I don't understand why that's a problem for google. How do you find and install apps? Oh right - through google play!

Re: 'Buy button' to be added to Google search results

#15

Post by TazeTSchnitzel » Thu, May 28, 2015, 2:25 PM UTC

SimplyUseless wrote: post #2

The philosophy is similar to Amazon 1-Click, reduce friction to buy however the impact to retailers may not be all positive. Retailers will loose control on up-sell and cross-sell, instead the control will go to the Search platform.

1-Click doesn't hurt sellers! It works for the Marketplace too. It just means you don't need to go through the full wizard thing.

Re: 'Buy button' to be added to Google search results

#16

Post by SimplyUseless » Thu, May 28, 2015, 2:30 PM UTC

I think "Buy button" will not be forced to the retailers instead it will be an opt-in.

However think of these scenarios from the retailer's point of view:

1. Where Google button shows up on all links except my link, would it come under pressure and cave in; since all my competitors are selling by "Buy button".

2. Google may give priority to links who provide Buy button "integration". Pending anti-trust looming, this could put retailers under pressure as well.

3. Given an option to the end users to buy from Google vs. buy from another website, the end users could start seeing Google as a good brother.

Even though it could be an opt-in, it does not look like an opt-in when it comes to monopolies.

Re: 'Buy button' to be added to Google search results

#17

Post by TazeTSchnitzel » Thu, May 28, 2015, 2:33 PM UTC

SimplyUseless wrote: post #16

I think "Buy button" will not be forced to the retailers instead it will be an opt-in. However think of these scenarios from the retailer's point of view: 1. Where Google button shows up on all links except my link, would it come under pressure and cave in; since all my competitors are selling by "Buy button". 2. Google may give priority to links who provide Buy button "integration". Pending anti-trust looming, this…

It's brilliant, really. Impossible to compete with. Now customers have bought from your competitor without having to leave the results page. They won't even click on your site now.

Re: 'Buy button' to be added to Google search results

#18

Post by boomzilla » Thu, May 28, 2015, 2:40 PM UTC

TazeTSchnitzel wrote: post #13

jeswin wrote: post #10

Earlier quoted context omitted.

Actually, there is no lack of competition. Google is in big trouble and it knows. Many e-commerce companies are going mobile-first. Here in India, some are abandoning the web altogether. If native mobile apps dominate e-commerce, Google's biggest revenue stream could face its biggest challenge in many years.

Commerce has nothing to do with it. Google has no search competition.

Yeah, but what pays for search? Remember the early days of Google, they got the search tech right, and returned the best results, but there was concern how they would make money. They lucked in AdWords and took over the online advertising industry. Commerce is one significant (if not the main) source of the ad dollars.

Re: 'Buy button' to be added to Google search results

#19

Post by boomzilla » Thu, May 28, 2015, 2:42 PM UTC

Kenji wrote: post #14

jeswin wrote: post #10

Earlier quoted context omitted.

Actually, there is no lack of competition. Google is in big trouble and it knows. Many e-commerce companies are going mobile-first. Here in India, some are abandoning the web altogether. If native mobile apps dominate e-commerce, Google's biggest revenue stream could face its biggest challenge in many years.

I don't understand why that's a problem for google. How do you find and install apps? Oh right - through google play!

1. There is little money in google play.

2. If the retailers are big enough, they can easily strike deals with carriers/ phone manufacturers. Or, like Amazon tried, create their own market place.

Re: 'Buy button' to be added to Google search results

#20

Post by calbear81 » Thu, May 28, 2015, 2:50 PM UTC

Kenji wrote: post #14

jeswin wrote: post #10

Earlier quoted context omitted.

Actually, there is no lack of competition. Google is in big trouble and it knows. Many e-commerce companies are going mobile-first. Here in India, some are abandoning the web altogether. If native mobile apps dominate e-commerce, Google's biggest revenue stream could face its biggest challenge in many years.

I don't understand why that's a problem for google. How do you find and install apps? Oh right - through google play!

- No e-commerce sites charge money on any app stores for users to download their apps since they want the largest audience possible shopping them.

- Google Play only takes a cut of in-app purchases of digital goods and not physical things. Most e-commerce companies would not survive if Google took a 30% cut of everything sold since margins in many industries are in single digits (electronics/computer parts for example are generally less than 5%).