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Hopefully we'll finally be able to accurately track download attribution on mobile web. Currently, if you need to track the performance of promotions/ad campaigns for free apps on mobile web, you need to use costly 3rd party services which use "fingerprinting" techniques of dubious accuracy
Hopefully we'll finally be able to accurately track download attribution on mobile web. Currently, if you need to track the performance of promotions/ad campaigns for free apps on mobile web, you need to use costly 3rd party services which use "fingerprinting" techniques of dubious accuracy
I know you said on "mobile web" but I just wanted to point out that Google Analytics can track install campaigns on both Android and iOS without dubious fingerprinting techniques, they just use IDFA/AdvertisingId to do so and is free to use. The only drawback is that in iOS you can only track campaigns done through mobile in-app ads. No attribution for email campaigns, or mobile web campaigns.
Earlier quoted context omitted.
One thing GA will never be able to do is analyze the page views on the App Store and the source of these page views. I think that will be the great strength of this tool. Download spikes after a press article/review won't remain unexplained anymore.
So does Google have a similar policy where only GA can get information about users in the Play store, or is that not tracked at all?
I just got access. You can only see non-app store statistics like session information and retention if the users opt into developer statistics. They don't break down how many opted in vs opted out. However you can finally see app store page views vs. downloads. Also you can create campaign specific links which this will track the performance of. If you're involuntarily collecting information then Mixpanel or GA are n…
Expect a policy change in 3.. 2.. 1..
I just got access. You can only see non-app store statistics like session information and retention if the users opt into developer statistics. They don't break down how many opted in vs opted out. However you can finally see app store page views vs. downloads. Also you can create campaign specific links which this will track the performance of. If you're involuntarily collecting information then Mixpanel or GA are n…
I just got access. You can only see non-app store statistics like session information and retention if the users opt into developer statistics. They don't break down how many opted in vs opted out. However you can finally see app store page views vs. downloads. Also you can create campaign specific links which this will track the performance of. If you're involuntarily collecting information then Mixpanel or GA are n…
> If you're involuntarily collecting information then Mixpanel or GA are not going anywhere. Expect a policy change in 3.. 2.. 1..
As a consumer, great!
I just got access. You can only see non-app store statistics like session information and retention if the users opt into developer statistics. They don't break down how many opted in vs opted out. However you can finally see app store page views vs. downloads. Also you can create campaign specific links which this will track the performance of. If you're involuntarily collecting information then Mixpanel or GA are n…
You can see what percentage of installs in the past 30 days opted-in if you hover over the question mark next to "About App Analytics Data".
This will vastly outstrip competing analytics services because Apple exclusively has visibility to App Store browsing patterns.
- 14% of our users opted in to share their data
- Overall conversion rate is 44% (install/app store page view)
- Conversion rate in USA/Canada is 54%, in Asia 42% (our app description is English only)
- Conversion rate iPhone 49%, iPad 37%