Earlier quoted context omitted.
ESP8266 is amazing, but I think it's problem is that it doesn't have CE certification, which will make it harder to sell devices with it on-board.
But it does -> http://www.seeedstudio.com/depot/ESP8266-based-WiFi-module-F... :)
You're right, but apparently there are caveats:
http://hackaday.com/2014/12/17/esp-gets-fcc-and-ce/
"This announcement does come with a few caveats: the chipset is certified, not the module. Each version of the module must be certified by itself, and there are versions that will never be certified by the FCC. Right now, we’re looking at the ESP8266-06, -07, -08, and -12 modules – the ones with a metal shield – as being the only ones that could potentially pass an FCC cert."