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Graph of Foursquare's Popularity After Removing Check-Ins

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Re: Graph of Foursquare's Popularity After Removing Check-Ins

#11
post #4

It's kind of hard to make sense of that graph without a vertical axis scale. I can't even tell if it starts at 0. Is there a version with scale?

Exactly. Without Y axis it could have just as well dropped 1%.

It seems to be a screenshot from google trends though, so it starts at 0 - http://www.google.com/trends/explore#q=foursquare

Re: Graph of Foursquare's Popularity After Removing Check-Ins

#12
post #4

It's kind of hard to make sense of that graph without a vertical axis scale. I can't even tell if it starts at 0. Is there a version with scale?

https://www.google.com/trends/explore#q=foursquare

It's a "relative" scale. It's the difference between the highest point and the lowest point. The highest point being when Obama checked in on Foursquare. The lowest being ,well, when Foursquare started.

Re: Graph of Foursquare's Popularity After Removing Check-Ins

#13
post #2

Why on earth did they think this was a good idea? Checkins were the point of foursquare. Mildly annoying to other people on your social media, but that also informed them of its existence.

They built something that, while wildly popular for a while, was impossible to monetize successfully. Checkins just don't represent any value to anyone (at least, not that Foursquare could get anyone to pay for).

The lesson here is that you can build something amazing and still fail if you can't turn it in to a business.

Re: Graph of Foursquare's Popularity After Removing Check-Ins

#15
post #13
post #2

Why on earth did they think this was a good idea? Checkins were the point of foursquare. Mildly annoying to other people on your social media, but that also informed them of its existence.

They built something that, while wildly popular for a while, was impossible to monetize successfully. Checkins just don't represent any value to anyone (at least, not that Foursquare could get anyone to pay for). The lesson here is that you can build something amazing and still fail if you can't turn it in to a business.

was impossible to monetize successfully

No excuse. If you have a timestamped record of people's interactions with physical businesses and can't find a way to monetize that, sell to one of the thousands of people who can connect those dots pretty easily. And how do you possibly convince yourself that moving into an already-saturated market like ratings is going to help?

Re: Graph of Foursquare's Popularity After Removing Check-Ins

#17
post #3

This matches my real life observations. I personally stopped using both Foursquare and Swarm and I know a lot of people who did. However, this graph does not mention the popularity of Swarm. It's likely that some Foursquare users switched to Swarm and uninstalled Foursquare entirely.

Same for me... I tried swarm just a few times but then I threw it away also, didn't like it the same way I liked foursquare. Nowadays I only checkin somewhere rarely using Facebook.

Re: Graph of Foursquare's Popularity After Removing Check-Ins

#18
post #13
post #2

Why on earth did they think this was a good idea? Checkins were the point of foursquare. Mildly annoying to other people on your social media, but that also informed them of its existence.

They built something that, while wildly popular for a while, was impossible to monetize successfully. Checkins just don't represent any value to anyone (at least, not that Foursquare could get anyone to pay for). The lesson here is that you can build something amazing and still fail if you can't turn it in to a business.

How much was it because they removed the core usage (even a not money making one) ? Maybe a more gradual change, by adding new ideas without killing the legacy ? It's impressive how your business can go south that fast though.

Re: Graph of Foursquare's Popularity After Removing Check-Ins

#19
post #9

I'm still astounded by this. They had a #&$%ing verb . That is the #&$%ing gold standard of presence. "I'm going to foursquare this." I actually heard real human beings say this. If your app name has become a verb the last thing you ever want to do is refocus . If you want to go to a ratings app like they apparently did (because... uh... that's not a saturated space or anything?...) then you make another app and leav…

"If your app name has become a verb the last thing you ever want to do is refocus."

What? If you don't make money, you will go bankrupt. You can be a verb all you want, if it doesn't make money, it doesn't matter.

Re: Graph of Foursquare's Popularity After Removing Check-Ins

#20
post #19
post #9

I'm still astounded by this. They had a #&$%ing verb . That is the #&$%ing gold standard of presence. "I'm going to foursquare this." I actually heard real human beings say this. If your app name has become a verb the last thing you ever want to do is refocus . If you want to go to a ratings app like they apparently did (because... uh... that's not a saturated space or anything?...) then you make another app and leav…

"If your app name has become a verb the last thing you ever want to do is refocus." What? If you don't make money, you will go bankrupt . You can be a verb all you want, if it doesn't make money, it doesn't matter .

If your monetisation attempt kills your app, you will go bankrupt and it is a failure.
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