3 ways to maintain 100% control and 100% equity: - borrow (credit cards, 2nd mortgage, family & friends) - consulting gigs - paying customers In spite of all the talk about finance rounds, you CAN bootstrap and succeed. A little slower, a little surer. It's a tradeoff. How fast you want to grow vs. how much you want to control. Your call.
- Good advice (with the right investor).
- Someone with connections who is constantly talking about you and trying to do good things for you.
- Another person you are accountable to (failure isn't just your own, that's too easy).
It all boils down to the type of business you are trying to make. If you'd be happy pulling in 200k of revenues after building a company for 2 years and being barely profitable with 2 full-time employees and other misc costs, then you might be able to bootstrap, maybe. If you're trying to grow a business fast, or grow a huge business, it's just not going to work.