I have no idea what this article is about nor will I ever, but I encourage any front-end web designer | developer to take a look because this site is a shining example of what not to do. Upon loading the page I was pretty much instantly distracted from reading the article by two incredibly intrusive boxes taking over the space and blocking me from reading the article. I closed the tab without hesitation and won't be…
This is only a shining example of what not to do if the popup isn't working. If it's driving away 50% of users but capturing the email addresses of the other 50% then it's absolutely brilliant and everyone should implement one immediately.
The job of a website is to effectively help a business grow. That isn't the same thing as making everyone who visits the page happy.