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SparkFun Gets a Cease and Desist Letter

sparkfun.com

11–20 of 26 posts

Re: SparkFun Gets a Cease and Desist Letter

#11
post #3

now that Sparc mention it... SparkFun does sound like SparcFun, Let's hope the two parties can resolve this amicably. Choosing a domain name/brand is so damn hard. You can think you're in the clear and years later an established company can realise or assert there's a conflict.

Maybe we should start a grassroots campaign to insist that SPARC is pronounced "sparsee".

How about just "sparse", relating to the intelligence behind this letter?

Re: SparkFun Gets a Cease and Desist Letter

#14

Firefox thinks sparc.org is an "attack site": http://i36.tinypic.com/f2trth.png

I found this as well. I think that he meant to link to sparc.com but instead linked to spark.org which is a known attack site.

By the way sparc.com appears to be done right now. Its probably DDOSed by all the people complaining.

Re: SparkFun Gets a Cease and Desist Letter

#15
post #5

Not cool. I realize that companies feel like they have to protect their trademark, even in borderline cases. However, this seems like a boneheaded move for SPARC. People using SparkFun tend to be young techies, the kind of people who might go on to become the hardware purchasing decision makers in larger companies.

I appreciate SparkFun's response to the issue. I feel that it is very personal and down-to-earth. SparkFun is doing the right thing by telling their customers and the rest of the world about this pressure from SPARC. I'm sure that their loyal customer base will respond as well. The post writer even encourages them to email SPARC about the issue.

By the way, don't go to sparc(dot)org as linked to in the post. It is a malware/attack site. I think the intended link was sparc.com

Re: SparkFun Gets a Cease and Desist Letter

#17
post #5

Not cool. I realize that companies feel like they have to protect their trademark, even in borderline cases. However, this seems like a boneheaded move for SPARC. People using SparkFun tend to be young techies, the kind of people who might go on to become the hardware purchasing decision makers in larger companies.

I appreciate SparkFun's response to the issue. I feel that it is very personal and down-to-earth. SparkFun is doing the right thing by telling their customers and the rest of the world about this pressure from SPARC. I'm sure that their loyal customer base will respond as well. The post writer even encourages them to email SPARC about the issue. By the way, don't go to sparc(dot)org as linked to in the post. It is a…

The humour being that Sparc has bigger fish to fry than people with "Spark" in their name.

Re: SparkFun Gets a Cease and Desist Letter

#18
I have to say, I agree with the lawyers on this one. They are similar products, i.e. electronics, not like coffee and computers. Brand names aren't just written, they are spoken. They are both electronics. SPARC customers could think SparkFun is actually related to SPARC.

I think the SparkFun team is going to lose this one.

Re: SparkFun Gets a Cease and Desist Letter

#20
Well that's Deja-vu for me big time. The exact same thing happened to us. It turned out that the "plaintiff" was not even aware that the law firm involved was taking the action. They had used them years ago to register some marks and had some sort of perpetual retainer agreement. The lawyer had just run low on clients and was fishing for billable hours. The other company were friends of ours so we settled it most amiably. They were as surprised as we were.

The bad new is that sparkfun is still going to lose even if they get to keep sparkfun.com. When I looked into the cost of defense, even in the right... its likely worth more than all of sparkfun the company put together. Their case seems ever weaker than ours.

I'd heard stories like this before, and thought them to be exaggerations. Surely the insanity couldn't have reached that level. It must just be sour grapes from those companies who were just a little bit shady. If it happened to us, well, we'd just explain that we had no ill intentions, it was an honest mistake, surely no one would confuse our name with... There are people in this world who have decided that its A-OK to make their living antagonizing the clearly innocent. This for me was the biggest shock.

Choose a new name boys, you're patent/trademark activists now, just like me.

Edit: Oh! I'm definitely ordering my Sparkfun hoodie while I still can! If they do lose the name, nothing will say "arduino geek" quite like that defunct nameplate. Wearing that badboy to maker-faire will be like wearing a Lion-O tshirt to comic-con.

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