It'd be easier for Amazon to sell Amazon smartphones if their customers could first actually hold one in their hands at the local mall.
Well, they're at AT&T stores, many of which are in mall, and it doesn't look like it's helped any.
Amazon Is in Talks to Buy RadioShack Stores, Report Says
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Re: Amazon Is in Talks to Buy RadioShack Stores, Report Says
#12Sounds fishy to me. Radio Shack tends to have old leases in 2nd tier shopping centers. Why would they buy a marginal retailer with poor footprint, when you could just lease stores yourself? There was a time when getting space in malls and strip shopping centers was tough. This isn't one of those times.
it doesn't seem so far fetched to me; amazon being able to pick up a bunch of cheap space in fell swoop.
Re: Amazon Is in Talks to Buy RadioShack Stores, Report Says
#13It'd be easier for Amazon to sell Amazon smartphones if their customers could first actually hold one in their hands at the local mall.
The worlds best selling smartphone family, Android, has next to no dedicated stores outside of a handful of Samsung and Sony experiences.
It seems to me that the trick to getting more sales at network stores like AT&T is simply paying off AT&T to get it's representatives to push your product. Many buyers go in and ask for recommendations or allow network staff to drive them towards a product. In my experience, the rep will usually push people towards a Samsung flagship. When I visited my local official AT&T last summer, they were pushing A LOT of Samsung gear and didn't have much of anything to say about the latest LG G3 or HTC M8 refresh. They pushed the Samsung Gear watch but didn't have much to say about any other brand.
Amazon would probably boost the sales of their devices much more strongly with some kind of sweetheart promotional deal with a network than they would trying to operate non-network smartphone stores. Who's going to go to an Amazon store to buy an Amazon phone? You go to your network store to look around at what's available.
I could see the smartphones-in-store approach working if they get customers flying through the doors for other reasons (same day pick up, Amazon lockers, Prime-ready electronics show room, etc), and kept them in store long enough to look at phones.
Re: Amazon Is in Talks to Buy RadioShack Stores, Report Says
#14It'd be easier for Amazon to sell Amazon smartphones if their customers could first actually hold one in their hands at the local mall.
Eh I doubt that the issue is brick and mortar representation. The worlds best selling smartphone family, Android, has next to no dedicated stores outside of a handful of Samsung and Sony experiences. It seems to me that the trick to getting more sales at network stores like AT&T is simply paying off AT&T to get it's representatives to push your product. Many buyers go in and ask for recommendations or allow network s…
Every wireless store is a 90% dedicated Android store.
Re: Amazon Is in Talks to Buy RadioShack Stores, Report Says
#15Earlier quoted context omitted.
With their analytics, they could probably make a good guess as to what people living in a 5-mile radius of the store are likely to purchase. Which could make for some interesting juxtapositions on the shelves. Kitty litter next to Blu-ray movies, etc. But if it sells, it sells.
I could also see it acting as a showroom for certain products that people want to be able to look at, handle, etc.
I am not, as far as I know, a woman, but I could find it incredibly useful to go "somewhere" and get 3-D scanned / measured and then have a giant clustered database translate my exact physical measurements into this mfgrs idea of a "M" vs this mfgrs idea of a "L" or whatever. Not to mention shoes, where I'm about a 10.75 so 50/50 odds if a 11 fits me better than a 10.5, and some kind of "big data" might help. Money saved in return shipping alone might make it financially worthwhile for amazon to run a "scanning booth" store.
Re: Amazon Is in Talks to Buy RadioShack Stores, Report Says
#16Earlier quoted context omitted.
I could also see it acting as a showroom for certain products that people want to be able to look at, handle, etc.
Locally malls have transitioned from "sells everything" in the 80s to about 95% womens clothing, the food court, and that radio shack that just wont die. Being in the mall MIGHT be useful if amazon wants to expand its sales of womens clothes. I am not, as far as I know, a woman, but I could find it incredibly useful to go "somewhere" and get 3-D scanned / measured and then have a giant clustered database translate my…
I still think the best solution is to measure the normal tailors measurements with a tape, upload them, and then have manufacturers upload the exact measurements of their clothing in corresponding areas.
Crowdsourcing would allow people to mention wash shrinkage, and tolerance delta's for items.
Be cool to say I'm X size, and this is my favorite shirt. Show me more that are of similar measurements.
brb, going to start coding.
Re: Amazon Is in Talks to Buy RadioShack Stores, Report Says
#17Sounds fishy to me. Radio Shack tends to have old leases in 2nd tier shopping centers. Why would they buy a marginal retailer with poor footprint, when you could just lease stores yourself? There was a time when getting space in malls and strip shopping centers was tough. This isn't one of those times.
Re: Amazon Is in Talks to Buy RadioShack Stores, Report Says
#18Sounds fishy to me. Radio Shack tends to have old leases in 2nd tier shopping centers. Why would they buy a marginal retailer with poor footprint, when you could just lease stores yourself? There was a time when getting space in malls and strip shopping centers was tough. This isn't one of those times.
old leases = below market rate? they are already well distributed for ten zillion amazon lockers? it doesn't seem so far fetched to me; amazon being able to pick up a bunch of cheap space in fell swoop.
Re: Amazon Is in Talks to Buy RadioShack Stores, Report Says
#19I wonder if this is their in for B&M stores. I can also see this as part of their plan to start shipping items before you even buy them. I click checkout and it tells me to just go pick up the item from Radio Shack on 6th and Weidler.
With their analytics, they could probably make a good guess as to what people living in a 5-mile radius of the store are likely to purchase. Which could make for some interesting juxtapositions on the shelves. Kitty litter next to Blu-ray movies, etc. But if it sells, it sells.