Types pay off the most on large systems. Architectural requirements captured formally.
This more than ANYTHING else is why I want to move enterprisey app code to Haskell. Having worked on numerous ginormous enterprisey systems -- which are usually doing pretty straightforward things, just at scale, and needing to be maintained by non-brilliant developers -- I can say pretty securely that north of 95% of the invariants could be lifted into the type system, making run-time errors a thing of the past.
Also, in most frameworky big systems, you WANT to stop devs from "just doing IO" or pretty much doing anything without a strong contract around it. Monad stacks do wonders for circumscribing your computational context in an app.
I wonder why they rewrote Aeson though ... perhaps before it was mature? Aeson's pretty awesome.