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"Verizon hasn’t made a formal proposal to AOL, and no agreement is imminent, said the people, who asked not to be named because the discussions are private." I'm calling bullshit.
The leak and its timing is curious, but Bloomberg didn't invent this story. It's coming from one of those companies.
So Verizon is becoming a content company as well, just like Comcast.
AOL has built up a formidable arsenal of video ad tech in recent years. Surely Verizon is more interested in that rather than whatever clicky content AOL is shipping these days.
Wasn't there previously a famous takeover of a media company by a communications company that didn't go so well?
You mean this one?[1] I think it worked out pretty well for them. [1] http://en.wikipedia.org/wiki/Acquisition_of_NBC_Universal_by...
Earlier quoted context omitted.
AOL has built up a formidable arsenal of video ad tech in recent years. Surely Verizon is more interested in that rather than whatever clicky content AOL is shipping these days.
I'm ignorant - explain how it's useful? The cynical side of me thinks its useless without high quality video content, which AOL lacks. The greatest video ad tech sucks if you don't have the brand name sponsors, but those are only attracted to higher quality content.