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It's interesting that no-one ever gives credit to Apple's marketing department, because they are very good at their job. We only get these religiose screeds about the designers.
It's interesting that no-one ever gives credit to Apple's marketing department, because they are very good at their job. We only get these religiose screeds about the designers.
The products are their own best marketing.
It's interesting that no-one ever gives credit to Apple's marketing department, because they are very good at their job. We only get these religiose screeds about the designers.
if all Apple made was junk, the best marketing department in the world couldn't get them anywhere near their level of success
The converse is true, by the way - there are plenty of excellent designs that were relegated to the scrapheap because of poor marketing.
On Android its almost as bad. Every app has big obtrusive apps and they all sample my location without even asking, because according to google, they don't need to ask. This also ignoring the clusterfuck that is OEM customizations.
Apple's biggest strength, imo, is that its not terrible beholden to OEMs (it doesnt have any) or ad networks. It doesn't need to put up ads. It doesn't need to worry about OEM customizations. It doesn't have the federal government on its back from 1990s excesses. It makes its own hardware and its own software. That right there is very liberating. End users are sick of being seen as just eyeballs for ads and third-party software they don't want. There's something shameful about paying hundreds of dollars for a piece of technology only to end up with something covered with ads and hostile to you.
That's Apple's big benefit. They simply don't play that game.