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Harvard Business School Professor Goes to War Over $4 Worth of Chinese Food

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Re: Harvard Business School Professor Goes to War Over $4 Worth of Chinese Food

#12
post #6

Ben Edelman has been instrumental in the fight against malicious advertisers. It takes patience and diligence to demonstrate illegal online advertising. Ben is one of the few people that does it well. That said he should go easy on this restaurant...the owner seems knowingly ignorant that he was overcharging customers.

All the business owner needed to do was refund the money. He knows exactly what he's doing and he's wrong for it.

"I'm sorry for the price difference between what you were charged and what was listed on our website. We've refunded you the $4 that we overcharged you and hope that you'll give us another chance. We're currently working to update our website so that customers like you are not mislead.

Thank you for your business."

Done. That's it. That's all that had to take place.

Re: Harvard Business School Professor Goes to War Over $4 Worth of Chinese Food

#14
post #12
post #6

Ben Edelman has been instrumental in the fight against malicious advertisers. It takes patience and diligence to demonstrate illegal online advertising. Ben is one of the few people that does it well. That said he should go easy on this restaurant...the owner seems knowingly ignorant that he was overcharging customers.

All the business owner needed to do was refund the money. He knows exactly what he's doing and he's wrong for it. "I'm sorry for the price difference between what you were charged and what was listed on our website. We've refunded you the $4 that we overcharged you and hope that you'll give us another chance. We're currently working to update our website so that customers like you are not mislead. Thank you for your…

You're a fucking psychopath.

Re: Harvard Business School Professor Goes to War Over $4 Worth of Chinese Food

#16
post #4

The proprietor has apologized more than twice in the emails.I do not think it is fair for the HBS professor to take such drastic measures because a hapless businessman did not understand enough HTML to update a website frequently.

Why do hapless businessmen disproportionately make such errors in their own favor?

How often does a store accidentally undercharge?

Re: Harvard Business School Professor Goes to War Over $4 Worth of Chinese Food

#17
post #7

This is such a brilliant example of how attention to detail and treating every customer as your most valuable customer is crucial. Such a simple situation to show: 1. you never know which customer is the one that will tweet/publish their experience (good or bad). Offering to pay the $12 immediately would have solved this and caused no negative PR 2. you have to make sure your entire business and it's assets are up to…

Perhaps so, but this exchange also reflects incredibly poorly on the complainer in this case.

Why?
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