"I have found very little written about the journey to $10k and the struggles it brings". I agree. First mention of customers: "We were seeing some interest and already had some nice early sign-ups (approximately 250 sites)". What about the story of those first 250 customers then? Because I have found very little written about the journey to the first 250 customers and the struggles it brings.
Those customers were for the old product. There is not really much point in going into how we got them as the product changed. I will be going through how we got our first 100 customers after the 4 post in this series! If you want to subscribe to the blog you can get the posts as they go live.