11–20 of 98 posts
I envision a future where a significant share of the advertising market is comprised of automated ad-bots pitching services and wares to automated web-crawlers. There's something obtusely philosophical about that and what it says about us, though I am not sure what that is.
Interestingly if these same bots were capable of making real purchases and were run by ad companies this behavior may be sustainable because some people are making money. Almost like wall street.
There are two pretty obvious approaches: only pay per conversion, or accept that not all views are human. Just like when you advertise in a classical news paper, you only know how many copies are typically sold, not how many humans actually look at your ad.
I envision a future where a significant share of the advertising market is comprised of automated ad-bots pitching services and wares to automated web-crawlers. There's something obtusely philosophical about that and what it says about us, though I am not sure what that is.
William Gibson could probably give you some ideas on what that says about us. He started writing about this fictionally decades ago.
I envision a future where a significant share of the advertising market is comprised of automated ad-bots pitching services and wares to automated web-crawlers. There's something obtusely philosophical about that and what it says about us, though I am not sure what that is.
Ads that force you to watch a video for X seconds, but in those X seconds they don't even show a logo or something, are money wasted indeed, again, IMHO.
Another example, ads that follow me. Oh god how I hate these. I visit a website, usually for a product that I already own, and the freaking ad from that company follows me wherever I go. This is money wasted.
Another example, I use Waze almost everyday to figure out the best route for my comute. My 4" screen phone sits there right on top of the radio. Whenever I stop the car, an ad pops up. But they make this ad so tiny that if I need to know what brand or product it is for, I have to pick my phone and look closer. This is money wasted.
The online advertising system is pretty broken... can I fix it?
There's a lot of room for innovation in this space. Some friends (well, clients) of mine have a startup (Unlockable, https://www.unlockable.com/ ) that embeds advertising-based games into other games. The level of interactivity is way more than a bot could handle.