This has great potential. I plugged in some random numbers and the basic offering seemed to cost around $100, though, which is still significantly more than the cost of a cheap poster. Can you talk a little about the price breakdown here? Or perhaps that would reveal the secret sauce?
Why I took on building a better way to frame any poster, print or photo
11–20 of 88 posts
Re: Why I took on building a better way to frame any poster, print or photo
#12When I needed to change dimensions, I started over. The first step did show 0/8 but the fractions of the inch were present on the second step.
Edit: Now that I've been through the process, I also found that your pricing was $14USD more for the same materials and dimensions than the first site that came up when I searched "online framing" ($46 vs $32). Its not clear from your site how you differentiate on that markup.
Re: Why I took on building a better way to frame any poster, print or photo
#13This is a great problem, that you simplified a lot, but it's still expensive!
Re: Why I took on building a better way to frame any poster, print or photo
#14This is a great problem, that you simplified a lot, but it's still expensive!
No, it's really not. It's about 50% more than you'd pay for a shitty, cheap frame, and half the cost of a custom frame.
The OP may not have found product-market fit yet (I'd argue this should be targeted squarely at the pro and semi-pro markets, instead of consumers), but the product itself looks fantastic and the pricing is terrific.
Re: Why I took on building a better way to frame any poster, print or photo
#15This has great potential. I plugged in some random numbers and the basic offering seemed to cost around $100, though, which is still significantly more than the cost of a cheap poster. Can you talk a little about the price breakdown here? Or perhaps that would reveal the secret sauce?
Thanks donall! Yes, these are not cheap frames or Ikea offerings. They are what you would get from a high-end custom frame shop. I'm able to bring the prices down by going direct, removing the need to handle the artwork (you do that part, but it's not hard) and eliminating the retail overhead.
Re: Why I took on building a better way to frame any poster, print or photo
#16This looks fantastic, but I have one request: I do all of my own photo matting, and would love to have a 'power user' interface that would let me simply specify the size of the custom frame that I need. Right now, it's not obvious to me how I can simply say: "I need a frame that has a 18x18" opening," or whatever. Let me do this and I will happily spend $200 on your website today, and will probably keep doing that ev…
> "I need a frame that has a 18x18" opening,"
That's just the poster size that you enter in, right?
https://www.levleframes.com/frames/new?height=12.0&width=12....
I punched in 12"x12" and it's showing me various frame/matte combinations that result in a 12"x12" opening.
Re: Why I took on building a better way to frame any poster, print or photo
#17This looks fantastic, but I have one request: I do all of my own photo matting, and would love to have a 'power user' interface that would let me simply specify the size of the custom frame that I need. Right now, it's not obvious to me how I can simply say: "I need a frame that has a 18x18" opening," or whatever. Let me do this and I will happily spend $200 on your website today, and will probably keep doing that ev…
> "I need a frame that has a 18x18" opening," That's just the poster size that you enter in, right? https://www.levleframes.com/frames/new?height=12.0&width=12.... I punched in 12"x12" and it's showing me various frame/matte combinations that result in a 12"x12" opening.
No, punching in 12x12 gives you a 13x13" frame:
Customizing a frame to fit a 12.0" x 12.0" print
13 x 13 x 0.75" Black Maple frame with No mat
and Standard glaze. $43.50
Re: Why I took on building a better way to frame any poster, print or photo
#18Great idea! Framing is an incredible hassle for exactly the reasons you describe. Would be cool to partner with small artists to pass out discount codes on physical cards they could include with rolled & shipped art. For the future -- provide exact specs on the acrylic you're using to front the pieces (and consider offering museum glass in the future). UV exposure is critical depending on the placement of art and, pe…
thanks, zorpner! I am actually starting to work with artists already, very similar to what you mention. Here is an example:
https://www.levleframes.com/artists/joey-roth/frame?levle_id...
The best part is that no technical integration is required (drop a postcard into the shipping tube with the URL or email it with the receipt).
Thanks for the feedback on mat samples and the acrylic. Some details on the Frames page, but I can be more specific. Museum glass is great but decent risk of breaking in transit, hence the use of the acrylic.
Re: Why I took on building a better way to frame any poster, print or photo
#19This has great potential. I plugged in some random numbers and the basic offering seemed to cost around $100, though, which is still significantly more than the cost of a cheap poster. Can you talk a little about the price breakdown here? Or perhaps that would reveal the secret sauce?
I haven't checked this out in detail yet, but $100 sounds reasonable. I had several works custom framed this year and they all cost between $100 and $200 each, with a discount.
Re: Why I took on building a better way to frame any poster, print or photo
#20This looks fantastic, but I have one request: I do all of my own photo matting, and would love to have a 'power user' interface that would let me simply specify the size of the custom frame that I need. Right now, it's not obvious to me how I can simply say: "I need a frame that has a 18x18" opening," or whatever. Let me do this and I will happily spend $200 on your website today, and will probably keep doing that ev…
Great feedback. Right now you can contact me directly with that (I try to mention it in the FAQ and tool tips), but have not built the feature to directly specify. Thought it would be easiest for most customers to measure their prints/posters and supply that one set of dimensions. Would love the opportunity to frame something for you!