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Amazon Mobile Analytics

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Re: Amazon Mobile Analytics

#11
Mobile analytics is relatively new Amazon offering. Seems follow their typical approach, start with low prices with small number of features and build new ones.

Amazon unlikely will be the best solution (e.g. I bet Mixpanel will be significantly better for at least next few years), but they may cover a lot of typical use cases. That will commoditize the user event analytics and put pressure on the other companies.

Re: Amazon Mobile Analytics

#12
post #5

Disclosure: I am the co-founder of Mixpanel This is far more of a competitor to Google Analytics instead of us. Google Analytics gives away their product for free - by that measure this is expensive! Though biased, I wanted to point out a few things since this isn't as amazing as one might think -- it comes with several gotchas (and please correct me if I am wrong): - Systems events will take up a LARGE portion of th…

"This is far more of a competitor to Google Analytics instead of us."

Keep telling yourself that. Microsoft and Amazon will douse the flames of your party before long; they are taking their first steps now.

Re: Amazon Mobile Analytics

#13
post #5

Disclosure: I am the co-founder of Mixpanel This is far more of a competitor to Google Analytics instead of us. Google Analytics gives away their product for free - by that measure this is expensive! Though biased, I wanted to point out a few things since this isn't as amazing as one might think -- it comes with several gotchas (and please correct me if I am wrong): - Systems events will take up a LARGE portion of th…

I have wanted to use Mixpanel for a while. But your product is very very expensive for a Startup. When we're trying to be frugal, there's no way we can justify spending $150 per month on collecting data on just 5,000 users (where 98% of them will be free-users). Your product becomes interesting to a Startup only if they won't have to worry about paying for analytics till they're really successful. That means many millions of data-points. Not 25,000 or even 500,000.

The only Startups that can afford your service at this point are the ones that have only paying users.

Re: Amazon Mobile Analytics

#14
post #5

Disclosure: I am the co-founder of Mixpanel This is far more of a competitor to Google Analytics instead of us. Google Analytics gives away their product for free - by that measure this is expensive! Though biased, I wanted to point out a few things since this isn't as amazing as one might think -- it comes with several gotchas (and please correct me if I am wrong): - Systems events will take up a LARGE portion of th…

We are in the mobile space, but my company is not a potential customer for Mixpanel or Amazon Analytics. I haven't looked at the offerings of either company. (we developed our own simple analytics)

However, I read all three responses to your comment. One comment points to your high(er) price, one more says your price is unaffordable, the other one says the giants will "will douse the flames of your party." Imo this is a problem - not just for your company, but for every startup/small-company out there.

Amazon and Google can both afford to lose money on their analytics engine. In the old days, people may have described it as predatory pricing. However, that doesn't matter because the legal definition of "predatory pricing" is somewhat limited and consumers/customers mostly care about short-term matters like the price of the product today. Of course, MixPanel itself is a venture-funded company that can absorb some losses (so you're in a better position that what a bootstrapped company would be in). However, this just points to the challenges that small companies face in the market. Of course, I root for the little guy (and I myself started a company that has never sought funding and hasn't gone through the consulting/services path either). I also want giant companies to have a smaller market-share, so I wish you the best.

Re: Amazon Mobile Analytics

#15
post #5

Disclosure: I am the co-founder of Mixpanel This is far more of a competitor to Google Analytics instead of us. Google Analytics gives away their product for free - by that measure this is expensive! Though biased, I wanted to point out a few things since this isn't as amazing as one might think -- it comes with several gotchas (and please correct me if I am wrong): - Systems events will take up a LARGE portion of th…

Theres not much Mixpanel can compete with anymore. You're too expensive for more than the most simple, low traffic setups and your support is terrible. I've emailed you several times after dealing with your support team and never heard back. I really don't see the point anymore.

Re: Amazon Mobile Analytics

#16
post #2

"1st party" analytics on Android is a bit weird at the moment. Since Google Analytics for Mobile requires Google Play Services - you can't use it in for installations on Amazon Fire devices. Of course there are third party services (Crashlytics, Mixpanel, etc), but it's just interesting to see Amazon and Google essentially forced to build their own versions of each other's services to compete on Android.

Are Android devices without GPS a large enough market for you to worry about? I didn't think that anyone was actually distributing a significant amount of apps through the Amazon market.

Many of the devs I know aren't, but then they haven't put much effort into Amazon. Amazon App Store is basically Amazon Fire tablet users only. The Amazon Phone has barely sold so can be discounted for right now. Other than that, the folks who install the Amazon store... which requires manually enabling 3rd party apps on your Android phone and then installing it... are folks looking to get the free apps Amazon gives away to get people to use their store. So, not only is it a much smaller audience, it isn't necessarily the best quality audience. That's what I've heard anecdotally at least.

Re: Amazon Mobile Analytics

#17
post #5

Disclosure: I am the co-founder of Mixpanel This is far more of a competitor to Google Analytics instead of us. Google Analytics gives away their product for free - by that measure this is expensive! Though biased, I wanted to point out a few things since this isn't as amazing as one might think -- it comes with several gotchas (and please correct me if I am wrong): - Systems events will take up a LARGE portion of th…

As a second-time founder, I found Mixpanel to be the most expensive piece of SaaS we were using in our stack: at barely 30k users, it was already far more expensive than our whole hosting bill combined! Then I switched solutions for a while, looking for a good combination that'd give me Facebook attribution data plus user behavior. So far, I haven't found my ideas combination and in a way, Amazon doesn't change that.…

We effectively went through the same thing - moved off of mixpanel when it got too expensive.

We instead started throwing all of our events into Google big query. You can steam events directly into a table or proxy then through your server to add more metadata. You can even use mixpanels great open source client libraries and point them at your servers.

Initially I was worried that we would miss mixpanels built in analysis and tools but we honestly preferred querying a database with SQL better. The tricky queries are the funnels but once you wrote the query once you can just save the template. The only thing we had to build was a chrome extension that could graph the results of an arbitrary query.

Re: Amazon Mobile Analytics

#18
post #5

Disclosure: I am the co-founder of Mixpanel This is far more of a competitor to Google Analytics instead of us. Google Analytics gives away their product for free - by that measure this is expensive! Though biased, I wanted to point out a few things since this isn't as amazing as one might think -- it comes with several gotchas (and please correct me if I am wrong): - Systems events will take up a LARGE portion of th…

I have wanted to use Mixpanel for a while. But your product is very very expensive for a Startup. When we're trying to be frugal, there's no way we can justify spending $150 per month on collecting data on just 5,000 users (where 98% of them will be free-users). Your product becomes interesting to a Startup only if they won't have to worry about paying for analytics till they're really successful. That means many mil…

What pricing structure do you want for your startup?

Re: Amazon Mobile Analytics

#19
post #15
post #5

Disclosure: I am the co-founder of Mixpanel This is far more of a competitor to Google Analytics instead of us. Google Analytics gives away their product for free - by that measure this is expensive! Though biased, I wanted to point out a few things since this isn't as amazing as one might think -- it comes with several gotchas (and please correct me if I am wrong): - Systems events will take up a LARGE portion of th…

Theres not much Mixpanel can compete with anymore. You're too expensive for more than the most simple, low traffic setups and your support is terrible. I've emailed you several times after dealing with your support team and never heard back. I really don't see the point anymore.

I understand you may be frustrated but would you mind emailing me at suhail@mixpanel.com? I'd like to look into why we missed picking up your email so we can fix a bigger issue we might have. We are really serious about our customer support so this really surprises me and likely surprises my support team.

I am really sorry that we messed up here.

Re: Amazon Mobile Analytics

#20
post #18

Earlier quoted context omitted.

I have wanted to use Mixpanel for a while. But your product is very very expensive for a Startup. When we're trying to be frugal, there's no way we can justify spending $150 per month on collecting data on just 5,000 users (where 98% of them will be free-users). Your product becomes interesting to a Startup only if they won't have to worry about paying for analytics till they're really successful. That means many mil…

What pricing structure do you want for your startup?

Same problem here. I recommend having a far higher limit on free users. Maybe you can also charge less if the growth rate of active users is less than x% per month. They won't have money to pay anyway without traction.
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