This site has a pretty good landing page.
I'd wager it doesn't have >10% conversion however...
Landing Page in a Day – Get a custom landing page that converts
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Re: Landing Page in a Day – Get a custom landing page that converts
#12Re: Landing Page in a Day – Get a custom landing page that converts
#13Like a bespoke Launchrock. Whatever happened to Launchrock? Oh, it got acquired by a company I've never heard of. Moving on.
Re: Landing Page in a Day – Get a custom landing page that converts
#14I've found that landing pages are less of a design issue and more of a messaging issue, although having something attractive is certainly nice to have. If you're largely taking existing headlines and making them look nicer, you're missing greater opportunities for improvement.
I also don't think saying you get 10% - 17% conversion rates resonates at all. A lot depends on what you're optimizing for. I have landing pages that can routinely convert 70-75%, but that's a first step optimization for click-thru, not sale. I think it's best not to pigeon-hole yourself into a range and instead just say "I've increased conversions by x%".
Re: Landing Page in a Day – Get a custom landing page that converts
#15Not impressed by the design of this at all.
Re: Landing Page in a Day – Get a custom landing page that converts
#16What would really sell me is if there was some hardcore copywriter/marketer behind it as well... that coupled with your great design skills would sell me!
Re: Landing Page in a Day – Get a custom landing page that converts
#17$1000 is a a huge amount of money to pay for a landing page when you can just buy a template for $5 (or get one for free?) and get a similarly nice-looking page in more or less the same amount of time, no?
Re: Landing Page in a Day – Get a custom landing page that converts
#18I've found that landing pages are less of a design issue and more of a messaging issue, although having something attractive is certainly nice to have. If you're largely taking existing headlines and making them look nicer, you're missing greater opportunities for improvement. I also don't think saying you get 10% - 17% conversion rates resonates at all. A lot depends on what you're optimizing for. I have landing pag…
Thanks for this—very insightful. I do include copywriting. For the case study, Justin already had copy that was in great shape. Other clients might not, so I'll provide writing from scratch in those cases.
As for the conversion rates, totally agree that the metric I shared is somewhat vague. Every project has different goals, and sometimes even a fraction of a percent is a major win, such as with major display advertisers.
Also, your point about showing the increase in conversions for my projects is way more powerful. Unfortunately, since this is brand new, I don't have better data to share. Hope to have some soon.
Re: Landing Page in a Day – Get a custom landing page that converts
#19Pretty sure $1k doesn't buy the in-depth product understanding that is required for a good landing page.
Re: Landing Page in a Day – Get a custom landing page that converts
#20What would really sell me is if there was some hardcore copywriter/marketer behind it as well... that coupled with your great design skills would sell me!
Sorry if this was unclear, but I do include copywriting & marketing advice in the project.