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Interesting, I would pay for it if it can find a good list of Tweets. I'm using mention right now. I don't see how I can mark some tweets as not interesting/not relevant. I would really need a way to hide Tweets I don't care about, block particular user. And hopefully your service could learn over time what I link and don't like.
the example engagement ("I've always found Alienware to be reliable....") is pretty damned deceptive. I'm not often a moralizer but this seems to step over some kind of line. don't get me wrong, I'm not naive enough to believe this is anything new. it's just a little disconcerting to see it laid out so plainly.
Why? If alienware's tweeting from their official account (which is how they should be using the site), then both sides are fully informed. This allows alienware to offer special discounts, etc.