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Responsive Logos

responsivelogos.co.uk

11–20 of 58 posts

Re: Responsive Logos

#11
post #3

Never seen "Coke" in that classic font before. Is it new or perhaps particular to the US?

The classic logo is often on the can/bottle near the nutritional information: http://imgur.com/OHinuge (from a can of Diet Coke in the UK, taken today. The can was part of a large multi-pack case).

There's a little bit about the history of the logo here: http://www.coca-cola.co.uk/125/history-of-coca-cola-logo.htm...

Re: Responsive Logos

#12

Is "responsive" the new buzzword for "things that change when you resize them"? I've been seeing it used an awful lot in web design as of the past few years, often rather vaguely as some sort of feature.

[deleted]

Re: Responsive Logos

#13

Is "responsive" the new buzzword for "things that change when you resize them"? I've been seeing it used an awful lot in web design as of the past few years, often rather vaguely as some sort of feature.

Ish. It is the buzzword for "the same design works on a vast range of screen sizes and orientations".

The fact that things rearrange dynamically as you resize your window on a desktop box is not the main target, the target is a design working equally well on your desktop, your table in both landscape and portrait, your much smaller phone, and so forth, so the designer doesn't need to maintain multiple versions of the site/page/app.

Re: Responsive Logos

#14

Is "responsive" the new buzzword for "things that change when you resize them"? I've been seeing it used an awful lot in web design as of the past few years, often rather vaguely as some sort of feature.

> Is "responsive" the new buzzword for "things that change when you resize them"?

Not just change, but remove flourishes and not entirely necessary elements.

> I've been seeing it used an awful lot in web design as of the past few years, often rather vaguely as some sort of feature.

It's a feature for cross-device compatibility, the point being to alter visible content to fit multiple device sizes.

Re: Responsive Logos

#15

Is "responsive" the new buzzword for "things that change when you resize them"? I've been seeing it used an awful lot in web design as of the past few years, often rather vaguely as some sort of feature.

I prefer "responsive" over "things that change when you resize them" because it's way shorter.

Re: Responsive Logos

#17
That is "The Hobo’s Method" according to Ilya Pukhalski (source: http://www.smashingmagazine.com/2014/03/05/rethinking-respon... ) and I totally agree with him. That is not efficient way, even lazy way of creating responsive logos. The svg for each logo is repetitive and contains each logo variant - simple sprite technique is used and that is completely not innovative. The same effect could be achieved using png image. Only advantage is that svg saves some space.

It would be much more impressive to see the same parts of logos reused on different variants of logos - "The Man With A Gun’s Method" that is covered in the same article by Ilya Pukhalski.

For comparison: "The Hobo’s Method" - http://responsivelogos.co.uk/images/logo5.svg and "The Man With A Gun’s Method" - http://pukhalski.com/responsive-icons/responsive2.svg

Edit:

It is strange that author publishes (source: http://www.joeharrison.co.uk/projects/responsiveicons ) the information from Smashing Magazine containing the methods of responsive SVG and still uses the poorest method.

Re: Responsive Logos

#18
post #11
post #3

Never seen "Coke" in that classic font before. Is it new or perhaps particular to the US?

The classic logo is often on the can/bottle near the nutritional information: http://imgur.com/OHinuge (from a can of Diet Coke in the UK, taken today. The can was part of a large multi-pack case). There's a little bit about the history of the logo here: http://www.coca-cola.co.uk/125/history-of-coca-cola-logo.htm...

The smallest responsive version of the logo says "coke", rather than "coca-cola", which I've not seen before. I couldn't see any use of "coke" by itself, when used for "diet coke" they use a different style: http://www.amodelrecommends.com/wp-content/uploads/2011/02/d...

Re: Responsive Logos

#19

Is "responsive" the new buzzword for "things that change when you resize them"? I've been seeing it used an awful lot in web design as of the past few years, often rather vaguely as some sort of feature.

Technically it's responsive to the device being used rather than responding to user action. The design of a good responsive site should go much further than just making things appear and disappear or moving content around - it should be loading lower resolution images, changing UI interaction (eg not using :hover on a touch device), and even displaying different content (eg promoting a 'nearest store' to mobile users).

Re: Responsive Logos

#20

Is "responsive" the new buzzword for "things that change when you resize them"? I've been seeing it used an awful lot in web design as of the past few years, often rather vaguely as some sort of feature.

It's the new buzzword for "This is how things should have been in 1994 but we were too busy trying to reimplement Quark-style rigid layout in HTML, sorry about those wasted 20 years."
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