>He then gave an example of another new artist who said he’d have to sell 1 to 1.5 million records with his current record deal to make $1 million. With Ryan’s system that artist could make $1 million with only 10,000 customers — only 1% as many customers. I'm pretty sure that math is wrong in the article. $1mln for 10,000 customers means $100 per customer? for an album? Who pays $100 for a small time artist's album,…
Ryan was saying in the video that the lifetime value of the customer could quickly approach $100 through sales of additional albums, swag, etc.