But what is it? As far as I can tell there's no actual description of the product.
Excellent question. From what I can see, this section, deep in the FAQ more or less describes it. > When you download stylesheets generated with Strapfork they become yours. For ever. The development time is the time span when you can still make changes to the theme through Strapfrok's visual interface and use the CSS hotlink. So, if I read this right, you basically buy a theme. I don't really see what they add of va…
If I'm going to use a tool like this, I'm going to noodle around with it for a few days to get something that I like. And then show it to my boss & coworkers, and then maybe do some A/B testing. And based on the feedback, go back and tweak it again. Hard to iterate like that when you're paying per-each.