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User Onboarding

useronboard.com

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Re: User Onboarding

#14

Post by dfc »

The breakdown of the OKCupid process has these two comments about illustrations:

  1. Illustration of smiling high confidence person draws you in.
    
  2. The illustration feels a bit flat and 'uncanny-valley-ish.' it leaves an
  impersonal impression, but that might be the intent (i.e. you get the
  personal stuff when you log in)
Would you be surprised to learn that these comments are about the same illustration? I was. I clicked back and forth 4-5 times to make sure I was not missing something. A lot of the comments made it seem like I was listening to Foamy the Squirrel give stream of consciousness impressions as he signed up for online dating.

Re: User Onboarding

#15

Post by netcan »

Slight tangent:

This is a great example of something most people can do to boost their earning potential, even (especially) as an employee. As an aid to selling ebooks & training, the benefit is obvious (it's on HN). But, something like this would also make sense to anyone working on UX.

It's at least as valuable as an acronym on your CV.

Re: User Onboarding

#17

Post by samuelhulick »

netcan wrote: post #15

Slight tangent: This is a great example of something most people can do to boost their earning potential, even (especially) as an employee. As an aid to selling ebooks & training, the benefit is obvious (it's on HN). But, something like this would also make sense to anyone working on UX. It's at least as valuable as an acronym on your CV.

It really comes down to this, doesn't it? https://twitter.com/patio11/status/421694694696185856 :)

Re: User Onboarding

#19

Post by arethuza »

samuelhulick wrote: post #2

Hi everyone! I just saw a bunch of tweets linking to my site and traced it back here -- I'm the person behind this site and if anyone has any questions, I'd love to answer them here!

Are you going to track these things over time? It would be pretty cool to see how things change along with an analysis of why they changed stuff.

NB Really good job - I found this quite fascinating.

Re: User Onboarding

#20

Post by ghiculescu »

I thought it would be interesting to see how http://www.useronboard.com/ stacks up, based on some of the feedback dished out in those teardowns. Some quick notes, based on http://i.imgur.com/mIwr3TS.png, and assuming that the goal is to sell copies of the book.

- There's no call to action at all

- Assuming someone who lands here would have some idea of what user onboarding is, the page doesn't say specifically how this will help me get better at it. Just gives me a definition which I (probably) already know.

- Mentioning brands I recognise (Spotify, Pocket, Pinterest) is good. Makes me curious to know more. But I'm not sure exactly what a teardown is.

- Ahhh, so there's a book that I'll like if I enjoyed the teardowns. I guess I'll look at a teardown and then maybe I'll look at the book afterwards.

- Once on a teardown page (eg. http://www.useronboard.com/how-shopify-onboards-new-users/) there's nothing mentioning the book at all.

- I am now addicted to teardowns and have forgotten about the book. The Training & Contact links at the top do not get my attention. Which is a shame because I think https://www.useronboard.com/training/ does a pretty good job overall.

- Completely ignored the Latest Posts bit at the bottom of the homepage. Looks very similar to the Less Accounting one (http://www.useronboard.com/how-lessaccounting-onboards-new-u...)

Maybe it's not actually trying to sell very hard the book and I'm over thinking it a bit, but I did find it interesting to try and apply what I'd just learned.

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