Getting not found on the link as well. Not that it would be worth anything anyway. Android has long had apps for this such as Locale (around since the very early Android Developer Challenges) and Tasker. They must know someone at TechCrunch to get such a favorable write up for a clone.
What IFTTT does is let you set up connections between services. You can trigger actions on other services based on something the phone does (indicate missed calls with Hue light bulbs, automatically share photos taken at a particular location to a flickr album) or take actions on the phone based on input from external services (get a notification when an apartment fitting your criteria shows up on craigslist, or set background photos from your instagram feed).
I don't know of any similar services that hook into anywhere close to IFTTT's variety of inputs or outputs.