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Bundling information and bundling of functionality are being mixed up with this article. Facebook doesn't care about bundling information differently between apps, they care about narrowly designed functionality for each app.
Lastly, if the worst happens and the core FB popularity declines, this new app could live a VERY long time. The only thing close in competition is GChat, but considering how popular WhatsApp is and its powerful reach into mobile, this could be the dominant chat platform going forward.
Earlier quoted context omitted.
I may be wrong, but I think you misunderstood the 'stripping the messenger app' bit. It's not referring to the web app, just the ios app. Facebook stripped the messenger app from the main iPhone app a few months ago. I don't think there are any additional TOS.
Messaging is definitely still in the main iOS app. They advertise "The new Messenger" with banners to get you to switch, but I haven't bothered. I tried it out briefly, and IIRC had some trouble with chat notifications still coming from the main Facebook app. I could turn off notifications for it, but that'd kill all of the other notifications too. Making chat only in Messenger would solve this, if they haven't fixed…
I still get the notifications in my original FB app, but when I press "messages," I'm taken to the Messenger app.
In my view Facebook separating out Chat from its core Facebook app was a brilliant move. It simplifies its core UI, yes, but even more makes the integration of WhatsApp into something that might actually make sense. Imagine WhatsApp built into the FB chat app... That's a huge, extremely active user base. Lastly, if the worst happens and the core FB popularity declines, this new app could live a VERY long time. The on…
I think it was a smart move.
- FB probably recognizes that a Social Network is at its core a directory of connections and the ability to message/talk to each other. Until now it took a backseat to over-shared content, when it should have been the other way round.
- This app could serve as the foundation for the next FaceBook. Once you strip down an app to its essentials, you can very carefully add features based on data and the lessons learned.
- We are moving towards more selective, opt-in types of engagement, as opposed to carpet bombing with the content feed. For example, there are only a couple of dozen people whose feeds I care about. Those are most likely the people who I interact with or message often. What I want is the ability to mark certain people as "interesting" so that I see their statuses, instead of having to "hide" everybody else. (add:) Same with groups, follows etc.
It seems like there are three obvious divisions of the Facebook product: - Chat - Shared content (news feed/photos/etc) - Events I wonder what the world looks like in which each is treated as a separate product with a common login. I imagine that the size of the user base goes up, but total usage could go down. I know many people who don't have Facebook because they don't like the constant distraction of its shared c…
I think a startup focussing on only events and doing them well could have some potential.
They're focusing on the market below EventBrite, small free events and small venue (i.e. tech user talks) that may require a small fee.
It's really refreshing to be able to just say "I want to attend that event" and for it to be a few clicks rather than an arduous check-out process.
Note: Whilst they have a "browse" button at the top, they've started by providing stand-alone pages that act as a flyer and mini-promo site for the event... this is a tool with great potential, not a fully mature product. Example of an event page http://attending.io/events/how-to-market-through-influencers...
Man, why the heck are they trying to split everything off into their own apps? If I am using the main app to browse my feed and I get a message, why the heck do I want to swap to another app to answer it?
http://cdn.cultofmac.com/wp-content/uploads/2013/04/Screen-S...
Honestly, it's brilliant, and the sole reason I use Facebook chat for most of my communications.
