11–20 of 25 posts
Ads may be not suck, but fake clicks and overcharging for them seems like a common theme lately.
I don't think it's about Facebook Ads sucking or not sucking. That's the narrative but the underlying issue is people feel that Facebook Ads are a rip off. I wonder how much of Facebook's ad revenue (and Google's for that Matter) consists of less savvy marketing efforts that don't understand or even care about the metrics which matter. The long tail? I don't believe the argument in favor of Facebook Ads can be that y…
Would be really interesting to know how much the long tail account for :) But guess we'll never know!
For sure both Facebook and Google should do a better job training users with 0 expertise to better use their platform. I don't think in the long term they have much space to grow more in the enterprise, SMBs, the long tail are the segment where the future growth is ... and if they loose them after the first $50 it will be tough!
Customer: "But using it, I'm loosing money on every purchase." Vendor: "Don't worry, buy more, you'll make it up on volume."
If you are advertising FB ad services, your conversion would obviously be higher in FB. The fact that it is only 63% better that Google Ads seems poor. My experience with FB is that the conversion rate is essentially zero and limited by your ability to donate to FB.
And yeah, why not hop on the thread and get some SEO links of your own.
This guy is no better than the people he is slandering.
This guy's company helps people tweak their facebook advertising is rallying to promote facebook ad effectivenes. Not exactly an impartial voice. And yeah, why not hop on the thread and get some SEO links of your own. This guy is no better than the people he is slandering.
But if you like to bash something based on data, at least let's do it with some reasonable data set
This guy's company helps people tweak their facebook advertising is rallying to promote facebook ad effectivenes. Not exactly an impartial voice. And yeah, why not hop on the thread and get some SEO links of your own. This guy is no better than the people he is slandering.
Never claimed to be better :) But if you like to bash something based on data, at least let's do it with some reasonable data set
Kind of reminds me of: Customer: "But using it, I'm loosing money on every purchase." Vendor: "Don't worry, buy more, you'll make it up on volume."
I'm the first to say that Facebook Ads don't work for everyone. And in advertising you should immediately stop spending on anything that don't have a positive ROI.
Still before stopping you should learn a bit how to use the platform and give it a fair try.
Then if it does not work ... stop it immediately and move on testing another channel :)
Earlier quoted context omitted.
Never claimed to be better :) But if you like to bash something based on data, at least let's do it with some reasonable data set
Fine, but don't complain about people getting SEO marks when you are doing the same.
In the last Facebook bashing post, the author compared the CPC on Facebook to the cost on AdWords which is a terrible comparison because the intent of a directed search on a search engine is so much more legitimate than just being somewhat interested in something on Facebook.