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Zesty (YC W14) Launches Healthy Catering Service

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Re: Zesty (YC W14) Launches Healthy Catering Service

#12

Is it just SF, or does it include Southbay area too? (MV)

Hi Eric, we are currently serving San Francisco but we're planning to roll out to the South Bay soon. If you email me at david at zesty dot com, I can put you on our list of pilot companies down there.

Re: Zesty (YC W14) Launches Healthy Catering Service

#14
This seems to me like one of those companies that exists in San Francisco and not in the real world. There are plenty of catering services that do this type of thing locally, and it's not really clear why a company would go through the friction of changing.

Anyone seeing this be $1b+ exit? Me either.

Re: Zesty (YC W14) Launches Healthy Catering Service

#15

This seems to me like one of those companies that exists in San Francisco and not in the real world. There are plenty of catering services that do this type of thing locally, and it's not really clear why a company would go through the friction of changing. Anyone seeing this be $1b+ exit? Me either.

The key is software leverage. Catering company on the outside, yet scale is achieved with a small headcount and software for logistics, meal selection, ordering as well as being a true marketplace etc.

Re: Zesty (YC W14) Launches Healthy Catering Service

#16

This seems to me like one of those companies that exists in San Francisco and not in the real world. There are plenty of catering services that do this type of thing locally, and it's not really clear why a company would go through the friction of changing. Anyone seeing this be $1b+ exit? Me either.

The idea that all companies need to have a $1b+ exit seems like an idea that exists in San Francisco and not in the real world.

Re: Zesty (YC W14) Launches Healthy Catering Service

#17

This seems to me like one of those companies that exists in San Francisco and not in the real world. There are plenty of catering services that do this type of thing locally, and it's not really clear why a company would go through the friction of changing. Anyone seeing this be $1b+ exit? Me either.

Housekeepers exist in every city (agency and private). Homejoy is doing fine, because they can do it cheaper and more efficiently. Something existing doesn't mean it can't be improved.

Re: Zesty (YC W14) Launches Healthy Catering Service

#18
post #16

This seems to me like one of those companies that exists in San Francisco and not in the real world. There are plenty of catering services that do this type of thing locally, and it's not really clear why a company would go through the friction of changing. Anyone seeing this be $1b+ exit? Me either.

The idea that all companies need to have a $1b+ exit seems like an idea that exists in San Francisco and not in the real world.

More so that it exists in the world of Venture Capital.

Re: Zesty (YC W14) Launches Healthy Catering Service

#19

This seems to me like one of those companies that exists in San Francisco and not in the real world. There are plenty of catering services that do this type of thing locally, and it's not really clear why a company would go through the friction of changing. Anyone seeing this be $1b+ exit? Me either.

The key is software leverage. Catering company on the outside, yet scale is achieved with a small headcount and software for logistics, meal selection, ordering as well as being a true marketplace etc.

That's a possibility (though not guaranteed).

It still doesn't address the lack of compelling reason for an existing company to switch to this as a catering service.

If you're in a big company, you probably have a) a contract with a major catering service and b) lock-in by default of no unsatisfied need.

Am I missing something here?

Re: Zesty (YC W14) Launches Healthy Catering Service

#20

This seems to me like one of those companies that exists in San Francisco and not in the real world. There are plenty of catering services that do this type of thing locally, and it's not really clear why a company would go through the friction of changing. Anyone seeing this be $1b+ exit? Me either.

Housekeepers exist in every city (agency and private). Homejoy is doing fine, because they can do it cheaper and more efficiently. Something existing doesn't mean it can't be improved.

Yes, but most homeowners/renters don't have a contract with a housekeeper in the way that companies do with catering companies.

I'm not arguing that the system can't be improved, just that this seems to be saying "existing product, but software!" as if that's going to improve lives suddenly.

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